A data profile of the people who buy, follow and care about Funk in South Africa — modelled from more than twelve digital signal sources. Funk has an estimated audience of 1,074,950 people in South Africa.
Funk has an estimated audience of 1,074,950 people in South Africa. 45.5% are female, 54.5% are male, average age 32.0. Top brand affinities: Puma, Snapchat, Drake, Gangsta rap, Bologna F.C. 1909.
Top brand affinities include Puma, Snapchat, Drake, with strongest over-indexing on Puma (1.5× the country average).
Demographically, the Funk audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Funk fan in South Africa is balanced, around 32.0 years old, with strong Extroversion tendencies and a notable affinity for Puma.
The key figures that characterise the Funk profile in South Africa.
45.5% are female, 54.5% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 32.0 |
| Estimated audience size | 1,074,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 23% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 14% |
of the worldwide Funk audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 10.8% |
| China | 5.1% |
The strongest cross-interests of the Funk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drake | Music & Radio | 1.81× | ||
| 02 | Bologna F.C. 1909 | Sports | 1.73× | ||
| 03 | ASAP Rocky | Music & Radio | 1.72× | ||
| 04 | Los Angeles Lakers | Sports | 1.71× | ||
| 05 | Supreme | Fashion & Accessoires | 1.69× | ||
| 06 | Malt whisky | Food & Beverages | 1.68× | ||
| 07 | Millie Bobby Brown | Movies & TV | 1.66× | ||
| 08 | LeBron James | Sports | 1.66× | ||
| 09 | Forex Online Trading | Business & Career | 1.65× | ||
| 10 | Air Jordan | Fashion & Accessoires | 1.61× | ||
| 11 | Gangsta rap | Music & Radio | 1.60× | ||
| 12 | Anne Hathaway | Movies & TV | 1.59× | ||
| 13 | Late-night talk show | Movies & TV | 1.56× | ||
| 14 | Kanye West | Music & Radio | 1.55× | ||
| 15 | DAX | Business & Career | 1.54× | ||
| 16 | Street dance | Sports | 1.54× | ||
| 17 | Snapchat | Internet & Social Media | 1.53× | ||
| 18 | romantic comedies | Movies & TV | 1.52× | ||
| 19 | West Ham United F.C. | Sports | 1.51× | ||
| 20 | Puma | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.18× | |
| Mindfulness | BALANCE | 1.12× | |
| Early Adopter Mentality | POWER | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Tradition | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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