A data profile of the people who buy, follow and care about Funk in Australia — modelled from more than twelve digital signal sources. Funk has an estimated audience of 2,246,379 people in Australia.
Funk has an estimated audience of 2,246,379 people in Australia. 50.1% are female, 49.9% are male, average age 36.6. Top brand affinities: Wikipedia, Bass guitar, Richard Marx, Electric guitar, Acoustic guitar.
Top brand affinities include Wikipedia, Bass guitar, Richard Marx, with strongest over-indexing on Wikipedia (1.57× the country average).
Demographically, the Funk audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Funk fan in Australia is balanced, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Funk profile in Australia.
50.1% are female, 49.9% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 36.6 |
| Estimated audience size | 2,246,379 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 18% |
of the worldwide Funk audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 10.8% |
| China | 5.1% |
The strongest cross-interests of the Funk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 3.62× | ||
| 02 | Synthpop | Music & Radio | 3.33× | ||
| 03 | Prince (musician) | Music & Radio | 2.62× | ||
| 04 | Neil Diamond | Music & Radio | 2.47× | ||
| 05 | Richard Marx | Music & Radio | 2.31× | ||
| 06 | Reggaeton | Music & Radio | 2.09× | ||
| 07 | Affiliate marketing | Business & Career | 2.05× | ||
| 08 | Drake | Music & Radio | 2.02× | ||
| 09 | Gangsta rap | Music & Radio | 1.96× | ||
| 10 | Fox Sports | Movies & TV | 1.93× | ||
| 11 | Jason Bateman | Movies & TV | 1.90× | ||
| 12 | Millie Bobby Brown | Movies & TV | 1.85× | ||
| 13 | Keith Urban | Music & Radio | 1.70× | ||
| 14 | Pride | Politics & Society | 1.65× | ||
| 15 | Wikipedia | Internet & Social Media | 1.57× | ||
| 16 | Acoustic guitar | Music & Radio | 1.57× | ||
| 17 | Violin | Music & Radio | 1.57× | ||
| 18 | Electric guitar | Music & Radio | 1.56× | ||
| 19 | Reggae | Music & Radio | 1.56× | ||
| 20 | Bass guitar | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.15× | |
| Risk Appetite | THRILL | 1.12× | |
| Price Sensitivity | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Quality Awareness | PREMIUM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Funk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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