A data profile of the people who buy, follow and care about Minecraft in Switzerland — modelled from more than twelve digital signal sources. Minecraft has an estimated audience of 233,863 people in Switzerland.
The average Minecraft fan in Switzerland is 29.4 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include CapCut, Gemini, TikTok, with strongest over-indexing on CapCut (7.92× the country average).
Demographically, the Minecraft audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Pet Ownership, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Minecraft fan in Switzerland is more male, around 29.4 years old, with strong Pet Ownership tendencies and a notable affinity for CapCut.
The key figures that characterise the Minecraft profile in Switzerland.
34.6% are female, 65.4% are male, average age 29.4.
| Metric | Value |
|---|---|
| Female | 34.6% |
| Male | 65.4% |
| Average age | 29.4 |
| Estimated audience size | 233,863 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 25% | |
| 30-39 | 13% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Minecraft audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.2% |
| China | 5.4% |
| Brazil | 5.1% |
Where the Minecraft audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aargau | ~20K | 1.53× | |
| 02 | Canton of Bern | ~30K | 1.46× | |
| 03 | Thurgau | ~9K | 1.39× | |
| 04 | Basel-Landschaft | ~7K | 1.36× | |
| 05 | Canton of St. Gallen | ~20K | 1.34× | |
| 06 | Luzern | ~10K | 1.27× | |
| 07 | Canton of Zürich | ~50K | 1.26× | |
| 08 | Solothurn | ~7K | 1.21× | |
| 09 | Fribourg | ~10K | 1.18× | |
| 10 | Vaud | ~20K | 1.10× | |
| 11 | Graubünden | ~6K | 1.04× | |
| 12 | Schwyz | ~4K | 1.04× | |
| 13 | Ticino | ~10K | 1.03× | |
| 14 | Valais | ~9K | 0.95× | |
| 15 | Canton of Zug | ~3K | 0.94× | |
| 16 | Appenzell Ausserrhoden | <1K | 0.94× | |
| 17 | Schaffhausen | ~2K | 0.86× | |
| 18 | Basel-City | ~8K | 0.84× | |
| 19 | Neuchatel | ~4K | 0.81× | |
| 20 | Canton of Obwalden | <1K | 0.78× | |
| 21 | Canton of Geneva | ~10K | 0.77× | |
| 22 | Jura | ~1K | 0.76× | |
| 23 | Canton of Nidwalden | <1K | 0.75× | |
| 24 | Canton of Glarus | <1K | 0.75× | |
| 25 | Uri | <1K | 0.74× | |
| 26 | Appenzell Innerrhoden | <1K | 0.68× |
The strongest cross-interests of the Minecraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CapCut | Technology & Electronics | 7.92× | ||
| 02 | Roblox | Games | 7.92× | ||
| 03 | PC game | Games | 5.73× | ||
| 04 | Gaming computer | Technology & Electronics | 5.04× | ||
| 05 | Underground hip hop | Music & Radio | 4.48× | ||
| 06 | Twitch | Games | 4.46× | ||
| 07 | TikTok | Internet & Social Media | 2.88× | ||
| 08 | Gemini | Technology & Electronics | 2.63× | ||
| 09 | Video games | Games | 2.10× | ||
| 10 | Cuisine | Food & Beverages | 1.98× | ||
| 11 | Computers | Technology & Electronics | 1.95× | ||
| 12 | Spotify | Internet & Social Media | 1.81× | ||
| 13 | YouTube | Movies & TV | 1.79× | ||
| 14 | Consumer electronics | Technology & Electronics | 1.75× | ||
| 15 | Beverages | Food & Beverages | 1.64× | ||
| 16 | Games | Games | 1.62× | ||
| 17 | Entertainment | Movies & TV | 1.56× | ||
| 18 | Switzerland | Travel & Leisure | 1.56× | ||
| 19 | Pets | Pets & Animals | 1.56× | ||
| 20 | Movies | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.69× | |
| Social Media Usage | JOY | 1.51× | |
| Extroversion | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.56× | |
| Quality Awareness | PREMIUM | 0.60× | |
| Patriotism | CONSERVATISM | 0.67× |
Minecraft has an estimated audience of 233,863 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
34.6% of Minecraft fans are female, 65.4% are male, with an average age of 29.4 years.
Minecraft fans show strongest brand affinity for CapCut (7.92×), Gemini (2.63×), and TikTok (2.88×) over the country average.
Minecraft fans in Switzerland are most concentrated in Canton of Zürich (reach ~50K), Canton of Bern (reach ~30K), and Vaud (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Minecraft itself, the audience over-indexes on Gemini (2.63×), TikTok (2.88×), YouTube (1.79×), and Twitch (4.46×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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