Rascasse Audience Intelligence

Chat GPT Target Market in Indonesia

A data profile of the people who buy, follow and care about Chat GPT in Indonesia — modelled from more than twelve digital signal sources. Chat GPT has an estimated audience of 2,316,725 people in Indonesia.

#6among Generative AI in Indonesia
#43among Brand in Indonesia
#70in Technology & Electronics

Chat GPT has an estimated audience of 2,316,725 people in Indonesia. 29.0% are female, 71.0% are male, average age 34.7. Top brand affinities: Telegram, Lottery, Cloud computing, Online chat, Innovation.

Top brand affinities include Telegram, Lottery, Cloud computing, with strongest over-indexing on Telegram (3.1× the country average).

Demographically, the Chat GPT audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

The typical Chat GPT fan in Indonesia is more male, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Telegram.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Chat GPT profile in Indonesia.

Audience size
2.3M
in Indonesia
Gender
29.0%
71.0% male
Age
34.7
average years
Country rank
#907
Brand in Indonesia
Fig. 01

Search interest · 12-month trend

+71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chat GPT

29.0% are female, 71.0% are male, average age 34.7.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Chat GPT audience in Indonesia
MetricValue
Female29.0%
Male71.0%
Average age34.7
Estimated audience size2,316,725
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Chat GPT audience in Indonesia
Age bracketShare%
16-1921%
20-2934%
30-3921%
40-4915%
50+9%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Chat GPT audience comes from Indonesia.

Worldwide audience distribution share by country for Chat GPT
CountryShare
United States10.0%
Germany3.5%
France3.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chat GPT audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chat GPT audience
#·InterestCategoryAffinity×
01Deep learningTechnology & Electronics8.25×
02Fred PerryFashion & Accessoires5.09×
03Data scienceBusiness & Career4.67×
04SweepstakesGames4.11×
05Amazon Web ServicesTechnology & Electronics3.97×
06Home insuranceBusiness & Career3.93×
07RoboticsTechnology & Electronics3.77×
08NASDAQBusiness & Career3.64×
09LotteryGames3.55×
10InnovationBusiness & Career3.27×
11TelegramInternet & Social Media3.10×
12Max VerstappenSports2.93×
13LinuxTechnology & Electronics2.83×
14CrowdfundingBusiness & Career2.83×
15Online chatTechnology & Electronics2.53×
16Health insuranceBusiness & Career2.40×
17Cloud computingTechnology & Electronics2.24×
18BaccaratGames2.00×
19LinkedInInternet & Social Media1.98×
20Retail bankingBusiness & Career1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chat GPT audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Chat GPT audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER4.33×
Career OrientationPOWER1.79×
Risk AppetiteTHRILL1.76×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Chat GPT audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.62×
CreativityOPEN0.63×
ExtroversionTHRILL0.69×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Chat GPT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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