A data profile of the people who buy, follow and care about Podcast in Poland — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 2,157,156 people in Poland.
Podcast has an estimated audience of 2,157,156 people in Poland. 48.8% are female, 51.2% are male, average age 40.2. Top brand affinities: LinkedIn, Donald Tusk, Agnieszka Maciąg, Office 365, Robert Redford.
Top brand affinities include LinkedIn, Donald Tusk, Agnieszka Maciąg, with strongest over-indexing on LinkedIn (1.83× the country average).
Demographically, the Podcast audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Podcast fan in Poland is balanced, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Podcast profile in Poland.
48.8% are female, 51.2% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 40.2 |
| Estimated audience size | 2,157,156 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Podcast audience comes from Poland.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
The strongest cross-interests of the Podcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Playlist | Music & Radio | 4.20× | ||
| 02 | Digital audio | Technology & Electronics | 2.47× | ||
| 03 | Ursula von der Leyen | Politics & Society | 2.39× | ||
| 04 | Audiobook | Literature | 2.22× | ||
| 05 | Agnieszka Maciąg | Literature | 2.20× | ||
| 06 | Demi Moore | Movies & TV | 2.17× | ||
| 07 | Professor | Business & Career | 2.10× | ||
| 08 | Polityka | News | 2.09× | ||
| 09 | World music | Music & Radio | 2.06× | ||
| 10 | Cholesterol | Food & Beverages | 1.98× | ||
| 11 | Educational technology | Business & Career | 1.97× | ||
| 12 | Donald Tusk | Politics & Society | 1.88× | ||
| 13 | Roblox | Games | 1.88× | ||
| 14 | Internet & Social Media | 1.83× | |||
| 15 | Jarosław Kaczyński | Politics & Society | 1.81× | ||
| 16 | Office 365 | Technology & Electronics | 1.76× | ||
| 17 | Robert Redford | Movies & TV | 1.76× | ||
| 18 | Activism | Politics & Society | 1.69× | ||
| 19 | Internet & Social Media | 1.57× | |||
| 20 | Artificial intelligence | Technology & Electronics | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.09× | |
| Design Affinity | PREMIUM | 1.45× | |
| Need for Security | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.65× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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