A data profile of the people who buy, follow and care about Podcast in Austria — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 1,117,008 people in Austria.
The average Podcast fan in Austria is 40.5 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Wikipedia, Audiobook, Anker (mobile chargers), with strongest over-indexing on Wikipedia (1.71× the country average).
Demographically, the Podcast audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Podcast fan in Austria is balanced, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Podcast profile in Austria.
52.3% are female, 47.7% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 40.5 |
| Estimated audience size | 1,117,008 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Podcast audience comes from Austria.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
Where the Podcast audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~50K | 1.15× | |
| 02 | Carinthia (state) | ~60K | 1.13× | |
| 03 | Tyrol | ~80K | 1.02× | |
| 04 | Lower Austria | ~200K | 1.00× | |
| 05 | Upper Austria | ~100K | 1.00× | |
| 06 | Styria | ~100K | 0.99× | |
| 07 | Salzburg | ~70K | 0.94× | |
| 08 | Burgenland | ~30K | 0.88× | |
| 09 | Vienna | ~200K | 0.87× |
The strongest cross-interests of the Podcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mord auf Ex | Movies & TV | 3.42× | ||
| 02 | Digital audio | Technology & Electronics | 3.01× | ||
| 03 | Audible.com | Literature | 2.93× | ||
| 04 | Audiobook | Literature | 2.81× | ||
| 05 | Konstantin Wecker | Music & Radio | 2.41× | ||
| 06 | Anker (mobile chargers) | Technology & Electronics | 2.33× | ||
| 07 | Vocational education | Business & Career | 2.02× | ||
| 08 | Self-confidence | Health | 1.91× | ||
| 09 | Home Office | Business & Career | 1.85× | ||
| 10 | Wikipedia | Internet & Social Media | 1.71× | ||
| 11 | Charity and causes | Business & Career | 1.65× | ||
| 12 | Self-esteem | Health | 1.64× | ||
| 13 | Adult education | Business & Career | 1.62× | ||
| 14 | Sustainable energy | Home & Garden | 1.61× | ||
| 15 | Database | Technology & Electronics | 1.57× | ||
| 16 | Nonprofit organization | Politics & Society | 1.55× | ||
| 17 | Die Presse | News | 1.53× | ||
| 18 | Stress (biology) | Health | 1.53× | ||
| 19 | Self-awareness | Health | 1.53× | ||
| 20 | Renewable energy | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.60× | |
| Early Adopter Mentality | POWER | 1.15× | |
| Social Media Usage | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Urban Lifestyle | OPEN | 0.71× | |
| Travelling | THRILL | 0.99× |
Podcast has an estimated audience of 1,117,008 people in Austria, concentrated in Vienna and Lower Austria.
52.3% of Podcast fans are female, 47.7% are male, with an average age of 40.5 years.
Podcast fans show strongest brand affinity for Wikipedia (1.71×), Audiobook (2.81×), and Anker (mobile chargers) (2.33×) over the country average.
Podcast fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Podcast itself, the audience over-indexes on Audiobook (2.81×), Anker (mobile chargers) (2.33×), Digital audio (3.01×), and Die Presse (1.53×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.