A data profile of the people who buy, follow and care about Podcast in Netherlands — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 2,229,318 people in Netherlands.
The average Podcast fan in Netherlands is 45.0 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Netherlands, TikTok, Movies, with strongest over-indexing on Netherlands (1.87× the country average).
Demographically, the Podcast audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Podcast fan in Netherlands is balanced, around 45.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Netherlands.
The key figures that characterise the Podcast profile in Netherlands.
49.4% are female, 50.6% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 45.0 |
| Estimated audience size | 2,229,318 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Podcast audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
Where the Podcast audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~300K | 1.23× | |
| 02 | Friesland | ~100K | 1.12× | |
| 03 | Zeeland | ~50K | 1.09× | |
| 04 | Overijssel | ~200K | 1.07× | |
| 05 | North Brabant | ~400K | 1.06× | |
| 06 | North Holland | ~400K | 1.05× | |
| 07 | Zuid-Holland | ~500K | 1.03× | |
| 08 | Drenthe | ~60K | 0.95× | |
| 09 | Utrecht | ~200K | 0.90× | |
| 10 | Flevoland | ~50K | 0.88× | |
| 11 | Limburg | ~100K | 0.85× | |
| 12 | Groningen | ~60K | 0.78× |
The strongest cross-interests of the Podcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stranger Things | Movies & TV | 2.26× | ||
| 02 | Self-love | Health | 2.07× | ||
| 03 | France | Travel & Leisure | 2.00× | ||
| 04 | Livemusic | Music & Radio | 2.00× | ||
| 05 | Nuclear family | Kids & Family | 1.88× | ||
| 06 | Netherlands | Travel & Leisure | 1.87× | ||
| 07 | Italy | Travel & Leisure | 1.86× | ||
| 08 | Child development | Business & Career | 1.79× | ||
| 09 | Contemporary art | Arts & Culture | 1.68× | ||
| 10 | Pets | Pets & Animals | 1.65× | ||
| 11 | Self-awareness | Health | 1.65× | ||
| 12 | Filmmaking | Business & Career | 1.57× | ||
| 13 | TikTok | Internet & Social Media | 1.56× | ||
| 14 | Movies | Movies & TV | 1.56× | ||
| 15 | Belgium | Travel & Leisure | 1.56× | ||
| 16 | Museum | Arts & Culture | 1.55× | ||
| 17 | Rock music | Music & Radio | 1.54× | ||
| 18 | Books | Literature | 1.53× | ||
| 19 | Pop music | Music & Radio | 1.51× | ||
| 20 | Rituals | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.42× | |
| Patriotism | CONSERVATISM | 1.33× | |
| Early Adopter Mentality | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.84× | |
| Price Sensitivity | PREMIUM | 0.85× |
Podcast has an estimated audience of 2,229,318 people in Netherlands, concentrated in Zuid-Holland and North Holland.
49.4% of Podcast fans are female, 50.6% are male, with an average age of 45.0 years.
Podcast fans show strongest brand affinity for Netherlands (1.87×), TikTok (1.56×), and Movies (1.56×) over the country average.
Podcast fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Podcast itself, the audience over-indexes on TikTok (1.56×), Movies (1.56×), Pets (1.65×), and Rock music (1.54×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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