A data profile of the people who buy, follow and care about Nuclear family in Netherlands — modelled from more than twelve digital signal sources. Nuclear family has an estimated audience of 1,857,434 people in Netherlands.
Nuclear family has an estimated audience of 1,857,434 people in Netherlands. 70.1% are female, 29.9% are male, average age 42.9. Top brand affinities: Jumbo (supermarket), Voetbalprimeur, Hornbach, Rabobank, voetbalzone.
Top brand affinities include Jumbo (supermarket), Voetbalprimeur, Hornbach, with strongest over-indexing on Jumbo (supermarket) (2.04× the country average).
Demographically, the Nuclear family audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
The typical Nuclear family fan in Netherlands is more female, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Nuclear family profile in Netherlands.
70.1% are female, 29.9% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 42.9 |
| Estimated audience size | 1,857,434 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Nuclear family audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 29.9% |
| United States | 12.5% |
| Belgium | 10.7% |
The strongest cross-interests of the Nuclear family audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sex and the City | Movies & TV | 6.00× | ||
| 02 | Britpop | Music & Radio | 5.55× | ||
| 03 | Voetbal International | Sports | 2.42× | ||
| 04 | voetbalzone | Sports | 2.39× | ||
| 05 | Child development | Business & Career | 2.31× | ||
| 06 | Voetbalprimeur | Sports | 2.14× | ||
| 07 | Hornbach | Shopping | 2.12× | ||
| 08 | Jumbo (supermarket) | Shopping | 2.04× | ||
| 09 | Rabobank | Business & Career | 1.99× | ||
| 10 | TUI | Travel & Leisure | 1.95× | ||
| 11 | Internet & Social Media | 1.86× | |||
| 12 | Flower | Home & Garden | 1.78× | ||
| 13 | Festival | Music & Radio | 1.69× | ||
| 14 | Aldi | Shopping | 1.67× | ||
| 15 | Albert Heijn | Shopping | 1.58× | ||
| 16 | Cooking | Food & Beverages | 1.56× | ||
| 17 | Kruidvat | Shopping | 1.55× | ||
| 18 | Rock music | Music & Radio | 1.54× | ||
| 19 | Comedy movies | Movies & TV | 1.54× | ||
| 20 | Netherlands | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.51× | |
| Urban Lifestyle | OPEN | 1.37× | |
| Convenience Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.95× | |
| Risk Appetite | THRILL | 0.96× | |
| Need for Security | CONSERVATISM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Nuclear family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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