Nuclear family Audience in Germany
Nuclear family has an estimated audience of 506,405 people in Germany. 75.8% are female, 24.2% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Semi-detached, Borussia Dortmund, ImmobilienScout24, Ernsting's family, Deichmann.
The average Nuclear family fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Semi-detached, Borussia Dortmund, ImmobilienScout24, with strongest over-indexing on Semi-detached (10.65× the country average). Demographically, the Nuclear family audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Nuclear family fans
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 37.5 |
| Estimated audience size | 506,405 |
Audience persona
The typical Nuclear family fan in Germany is more female, around 37.5 years old, with strong Family Orientation tendencies and a notable affinity for Semi-detached.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 115,245 | 1.04× |
| Bayern | 92,948 | 1.14× |
| Baden-Württemberg | 64,133 | 0.93× |
| Hessen | 64,054 | 1.66× |
| Niedersachsen | 42,608 | 0.87× |
| Berlin | 39,622 | 1.75× |
| Rheinland-Pfalz | 24,171 | 0.95× |
| Sachsen | 22,404 | 0.9× |
| Schleswig-Holstein | 15,301 | 0.84× |
| Hamburg | 13,474 | 1.18× |
| Brandenburg | 10,435 | 0.66× |
| Sachsen-Anhalt | 9,062 | 0.69× |
| Thüringen | 8,483 | 0.66× |
| Mecklenburg-Vorpommern | 7,487 | 0.77× |
| Saarland | 5,042 | 0.81× |
| Bremen | 4,948 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Semi-detached | 10.65× | Home & Garden |
| Borussia Dortmund | 1.64× | Sports |
| ImmobilienScout24 | 3.75× | Home & Garden |
| Ernsting's family | 4.03× | Shopping |
| Deichmann | 2.51× | Shopping |
| Tchibo | 2.96× | Shopping |
| Vegetable Gardening | 5.67× | Food & Beverages |
| Baby food | 3.16× | Kids & Family |
| C&A | 2.71× | Shopping |
| Takis | 11.89× | Food & Beverages |
| Obi (store) | 1.78× | Shopping |
| Rossmann | 2.06× | Shopping |
| Bungalow | 4.67× | Home & Garden |
| My Jewellery | 24× | Shopping |
| The Mamas & the Papas | 19.91× | Music & Radio |
| RB Leipzig | 2.57× | Sports |
| Baby transport | 4.37× | Kids & Family |
| Plus-size clothing | 4.43× | Fashion & Accessoires |
| Gute Zeiten, schlechte Zeiten | 2.28× | Movies & TV |
| Robert Kardashian | 15.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 4.79 |
| Convenience Orientation | PREMIUM | 1.76 |
| Urban Lifestyle | OPEN | 1.69 |
| Early Adopter Mentality | POWER | 1.66 |
| Design Affinity | PREMIUM | 1.42 |
| Sustainability | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 29.9% |
| United States | 12.5% |
| Belgium | 10.7% |
See Nuclear family audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Nuclear family have in Germany?
Nuclear family has an estimated audience of 506,405 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nuclear family fans?
75.8% of Nuclear family fans are female, 24.2% are male, with an average age of 37.5 years.
Which brands do Nuclear family fans like most?
Nuclear family fans show strongest brand affinity for Semi-detached (10.65×), Borussia Dortmund (1.64×), and ImmobilienScout24 (3.75×) over the country average.
Where do Nuclear family fans live in Germany?
Nuclear family fans in Germany are most concentrated in Nordrhein-Westfalen (reach 115,245), Bayern (reach 92,948), and Baden-Württemberg (reach 64,133). These three regions account for the largest share of the active audience.
What other brands do Nuclear family fans also like?
Beyond Nuclear family itself, the audience over-indexes on Borussia Dortmund (1.64×), ImmobilienScout24 (3.75×), Ernsting's family (4.03×), and Deichmann (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nuclear family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.