Rascasse Audience Intelligence

Nuclear family Audience in Germany

A data profile of the people who buy, follow and care about Nuclear family in Germany — modelled from more than twelve digital signal sources. Nuclear family has an estimated audience of 506,405 people in Germany.

#4648among Topic in Germany#255in Kids & Family

The average Nuclear family fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jessica Alba, The Mamas & the Papas, 3. Liga, with strongest over-indexing on Jessica Alba (10.36× the country average).

Demographically, the Nuclear family audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nuclear family fan in Germany is more female, around 37.5 years old, with strong Family Orientation tendencies and a notable affinity for Jessica Alba.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nuclear family profile in Germany.

Audience size
506K
in Germany
Gender
75.8%♀
24.2% male
Age
37.5
average years
Country rank
#11618
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nuclear family fans

75.8% are female, 24.2% are male, average age 37.5.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Nuclear family audience in Germany
MetricValue
Female75.8%
Male24.2%
Average age37.5
Estimated audience size506,405
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Nuclear family audience in Germany
Age bracketShare%
16-1917%
20-2925%
30-3929%
40-4915%
50+15%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Nuclear family audience comes from Germany.

Worldwide audience distribution share by country for Nuclear family
CountryShare
Netherlands29.9%
United States12.5%
Belgium10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nuclear family audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nuclear family fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.47×
02Hessen~50K1.36×
03Sachsen~30K1.11×
04Bayern~90K1.09×
05Hamburg~10K1.09×
06Bremen~5K1.08×
07Thüringen~10K1.05×
08Saarland~6K0.99×
09Nordrhein-Westfalen~100K0.95×
10Baden-Württemberg~60K0.93×
11Rheinland-Pfalz~20K0.93×
12Schleswig-Holstein~20K0.92×
13Sachsen-Anhalt~10K0.92×
14Mecklenburg-Vorpommern~9K0.92×
15Brandenburg~10K0.91×
16Niedersachsen~40K0.88×
Fig. 06

Affinity by region

Affinity by region — Nuclear family, Germany
0.88×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nuclear family audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nuclear family audience
#·InterestCategoryAffinity×
01The Mamas & the PapasMusic & Radio33.74×
02Jessica AlbaMovies & TV10.36×
03MomondoTravel & Leisure9.73×
04Holstein KielSports7.00×
05Semi-detachedHome & Garden6.50×
06Christmas decorationHome & Garden6.18×
073. LigaSports4.94×
08SkyscannerTravel & Leisure3.67×
09Ernsting's familyShopping3.60×
10Unique GiftsShopping3.56×
11Career developmentBusiness & Career3.54×
12ImmobilienScout24Home & Garden3.43×
13Adventure travelTravel & Leisure3.13×
14NFLSports3.08×
15Chihuahua (dog)Pets & Animals2.85×
16HugendubelShopping2.56×
17DüsseldorfTravel & Leisure2.55×
18TchiboShopping2.44×
19C&AShopping2.42×
20DeichmannShopping2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nuclear family audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nuclear family audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.77×
Quality AwarenessPREMIUM2.25×
Career OrientationPOWER1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nuclear family audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.46×
IndulgenceJOY0.59×
DIY MentalityTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nuclear family have in Germany?

Nuclear family has an estimated audience of 506,405 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nuclear family fans?

75.8% of Nuclear family fans are female, 24.2% are male, with an average age of 37.5 years.

03

Which brands do Nuclear family fans like most?

Nuclear family fans show strongest brand affinity for Jessica Alba (10.36×), The Mamas & the Papas (33.74×), and 3. Liga (4.94×) over the country average.

04

Where do Nuclear family fans live in Germany?

Nuclear family fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Nuclear family fans also like?

Beyond Nuclear family itself, the audience over-indexes on The Mamas & the Papas (33.74×), 3. Liga (4.94×), Holstein Kiel (7×), and Momondo (9.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Nuclear family audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nuclear family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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