Rascasse Audience Intelligence

Nuclear family Audience in United States

A data profile of the people who buy, follow and care about Nuclear family in United States — modelled from more than twelve digital signal sources. Nuclear family has an estimated audience of 774,034 people in United States.

#9657among Topic in United States#480in Kids & Family

The average Nuclear family fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Coconut water, Persol, True Detective, with strongest over-indexing on Coconut water (20.67× the country average).

Demographically, the Nuclear family audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nuclear family fan in United States is more female, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Coconut water.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nuclear family profile in United States.

Audience size
774K
in United States
Gender
64.4%♀
35.6% male
Age
39.5
average years
Country rank
#28068
Topic in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nuclear family fans

64.4% are female, 35.6% are male, average age 39.5.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Nuclear family audience in United States
MetricValue
Female64.4%
Male35.6%
Average age39.5
Estimated audience size774,034
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Nuclear family audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3917%
40-4925%
50+20%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Nuclear family audience comes from United States.

Worldwide audience distribution share by country for Nuclear family
CountryShare
Netherlands29.9%
United States12.5%
Belgium10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nuclear family audience in United States is strongest.

Fig. 05

Top regions by affinity

Nuclear family fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~20K1.36×
02Tennessee~20K1.25×
03Washington, District of Columbia~3K1.16×
04California~100K1.15×
05Nebraska~4K1.15×
06Missouri~10K1.13×
07Kentucky~10K1.13×
08Arkansas~7K1.13×
09Hawaii~4K1.13×
10Virginia~20K1.10×
11Mississippi~7K1.10×
12Washington~20K1.08×
13Connecticut~8K1.05×
14Oregon~9K1.04×
15Oklahoma~9K1.04×
16Kansas~6K1.04×
17Texas~70K1.03×
18Alaska~2K1.03×
19Pennsylvania~30K1.02×
20Maryland~10K1.02×
21Minnesota~10K1.02×
22Massachusetts~20K1.00×
23Iowa~6K1.00×
24West Virginia~4K1.00×
25North Dakota~2K1.00×
26Vermont~1K1.00×
27New York~40K0.99×
28Illinois~30K0.99×
29Alabama~10K0.99×
30Idaho~4K0.98×
31South Dakota~2K0.98×
32Rhode Island~2K0.97×
33New Jersey~20K0.96×
34New Hampshire~3K0.96×
35North Carolina~20K0.95×
36Wisconsin~10K0.95×
37Maine~3K0.95×
38Michigan~20K0.94×
39Louisiana~9K0.94×
40Delaware~2K0.94×
41Georgia~20K0.93×
42Montana~2K0.92×
43Arizona~10K0.91×
44Colorado~10K0.91×
45Utah~6K0.91×
46New Mexico~4K0.91×
47Ohio~20K0.88×
48South Carolina~10K0.88×
49Nevada~7K0.87×
50Florida~40K0.84×
Fig. 06

Affinity by region

Affinity by region — Nuclear family, United States
0.84×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nuclear family audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nuclear family audience
#·InterestCategoryAffinity×
01PersolFashion & Accessoires33.05×
02AeroplanTravel & Leisure30.65×
03Coconut waterFood & Beverages20.67×
04TelecincoMovies & TV20.00×
05El Corte InglésShopping15.91×
06Group buyingShopping7.87×
07True DetectiveMovies & TV5.43×
08Robert RedfordMovies & TV3.43×
09Diaper bagKids & Family3.35×
10Sustainable energyHome & Garden3.15×
11Planet FitnessSports2.80×
12Bath and BodyworksShopping2.77×
13MetaphysicsBusiness & Career2.71×
14FedExBusiness & Career2.68×
15Bass guitarMusic & Radio2.20×
16NostalgiaHome & Garden2.18×
17SubwayFood & Beverages1.79×
18Pizza HutFood & Beverages1.67×
19McDonald'sFood & Beverages1.57×
20AirbnbTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nuclear family audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nuclear family audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
TravellingTHRILL1.74×
Career OrientationPOWER1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nuclear family audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Pet OwnershipJOY0.83×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nuclear family have in United States?

Nuclear family has an estimated audience of 774,034 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nuclear family fans?

64.4% of Nuclear family fans are female, 35.6% are male, with an average age of 39.5 years.

03

Which brands do Nuclear family fans like most?

Nuclear family fans show strongest brand affinity for Coconut water (20.67×), Persol (33.05×), and True Detective (5.43×) over the country average.

04

Where do Nuclear family fans live in United States?

Nuclear family fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Nuclear family fans also like?

Beyond Nuclear family itself, the audience over-indexes on Persol (33.05×), True Detective (5.43×), Planet Fitness (2.8×), and El Corte Inglés (15.91×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nuclear family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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