A data profile of the people who buy, follow and care about Podcast in Ireland — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 1,069,822 people in Ireland.
Podcast has an estimated audience of 1,069,822 people in Ireland. 52.6% are female, 47.4% are male, average age 41.3. Top brand affinities: Digital audio, Malt whisky, Scotch whisky, Folk music of Ireland, Single malt whisky.
Top brand affinities include Digital audio, Malt whisky, Scotch whisky, with strongest over-indexing on Digital audio (1.95× the country average).
Demographically, the Podcast audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Podcast fan in Ireland is balanced, around 41.3 years old, with strong Social Media Usage tendencies and a notable affinity for Digital audio.
The key figures that characterise the Podcast profile in Ireland.
52.6% are female, 47.4% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 41.3 |
| Estimated audience size | 1,069,822 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Podcast audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
The strongest cross-interests of the Podcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American whiskey | Food & Beverages | 2.06× | ||
| 02 | Malt whisky | Food & Beverages | 2.02× | ||
| 03 | Digital audio | Technology & Electronics | 1.95× | ||
| 04 | Johnnie Walker | Food & Beverages | 1.95× | ||
| 05 | Blended whiskey | Food & Beverages | 1.88× | ||
| 06 | Single malt whisky | Food & Beverages | 1.84× | ||
| 07 | Small batch whiskey | Food & Beverages | 1.83× | ||
| 08 | Straight whiskey | Food & Beverages | 1.77× | ||
| 09 | Tennessee whiskey | Food & Beverages | 1.71× | ||
| 10 | Joe Rogan | Sports | 1.71× | ||
| 11 | Scotch whisky | Food & Beverages | 1.68× | ||
| 12 | Audiobook | Literature | 1.66× | ||
| 13 | Folk music of Ireland | Music & Radio | 1.63× | ||
| 14 | Barley | Home & Garden | 1.60× | ||
| 15 | Vimeo | Movies & TV | 1.58× | ||
| 16 | Bob Dylan | Music & Radio | 1.55× | ||
| 17 | The Washington Post | News | 1.54× | ||
| 18 | Malt | Food & Beverages | 1.53× | ||
| 19 | The Observer | News | 1.53× | ||
| 20 | Playlist | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 2.16× | |
| Travelling | THRILL | 1.04× | |
| Design Affinity | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Travelling | THRILL | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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