A data profile of the people who buy, follow and care about Podcast in Belgium — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 1,271,401 people in Belgium.
The average Podcast fan in Belgium is 43.6 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Spotify, Playlist, Google Docs, with strongest over-indexing on Spotify (1.66× the country average).
Demographically, the Podcast audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Podcast fan in Belgium is balanced, around 43.6 years old, with strong Design Affinity tendencies and a notable affinity for Spotify.
The key figures that characterise the Podcast profile in Belgium.
46.0% are female, 54.0% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 43.6 |
| Estimated audience size | 1,271,401 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Podcast audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
Where the Podcast audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~200K | 1.40× | |
| 02 | East Flanders | ~200K | 1.39× | |
| 03 | West Flanders | ~100K | 1.33× | |
| 04 | Flemish Brabant | ~100K | 1.25× | |
| 05 | Limburg | ~70K | 1.22× | |
| 06 | Brussels | ~90K | 1.00× | |
| 07 | Walloon Brabant | ~30K | 0.82× | |
| 08 | Liege | ~80K | 0.74× | |
| 09 | Province of Namur | ~40K | 0.71× | |
| 10 | Luxembourg | ~20K | 0.71× | |
| 11 | Hainaut | ~80K | 0.61× |
The strongest cross-interests of the Podcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Playlist | Music & Radio | 5.84× | ||
| 02 | Digital audio | Technology & Electronics | 2.88× | ||
| 03 | Google Docs | Internet & Social Media | 2.73× | ||
| 04 | Food chain | Food & Beverages | 2.28× | ||
| 05 | Livemusic | Music & Radio | 1.85× | ||
| 06 | Digital marketing | Business & Career | 1.80× | ||
| 07 | Emerging technologies | Technology & Electronics | 1.77× | ||
| 08 | Investment management | Business & Career | 1.77× | ||
| 09 | Challenger Pro League | Sports | 1.75× | ||
| 10 | Joke | Literature | 1.70× | ||
| 11 | Job | Business & Career | 1.67× | ||
| 12 | Spotify | Internet & Social Media | 1.66× | ||
| 13 | Social science | Business & Career | 1.62× | ||
| 14 | Audience | Business & Career | 1.61× | ||
| 15 | Stand-up comedy | Movies & TV | 1.61× | ||
| 16 | Database | Technology & Electronics | 1.60× | ||
| 17 | SK Beveren | Sports | 1.57× | ||
| 18 | Self-awareness | Health | 1.56× | ||
| 19 | Internet & Social Media | 1.55× | |||
| 20 | SD Worx | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.43× | |
| Social Media Usage | JOY | 1.31× | |
| Travelling | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| Early Adopter Mentality | POWER | 1.00× | |
| Patriotism | CONSERVATISM | 1.06× |
Podcast has an estimated audience of 1,271,401 people in Belgium, concentrated in Antwerp and East Flanders.
46.0% of Podcast fans are female, 54.0% are male, with an average age of 43.6 years.
Podcast fans show strongest brand affinity for Spotify (1.66×), Playlist (5.84×), and Google Docs (2.73×) over the country average.
Podcast fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and West Flanders (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Podcast itself, the audience over-indexes on Playlist (5.84×), Google Docs (2.73×), Joke (1.7×), and Social science (1.62×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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