A data profile of the people who buy, follow and care about Audience in Belgium — modelled from more than twelve digital signal sources. Audience has an estimated audience of 1,267,814 people in Belgium.
Audience has an estimated audience of 1,267,814 people in Belgium. 50.4% are female, 49.6% are male, average age 41.6. Top brand affinities: Kinepolis, Comics, Fnac, Science fiction movies, Stranger Things.
Top brand affinities include Kinepolis, Comics, Fnac, with strongest over-indexing on Kinepolis (2.26× the country average).
Demographically, the Audience audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Audience fan in Belgium is balanced, around 41.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kinepolis.
The key figures that characterise the Audience profile in Belgium.
50.4% are female, 49.6% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 41.6 |
| Estimated audience size | 1,267,814 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Audience audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Game of Thrones | Movies & TV | 2.43× | ||
| 02 | Kinepolis | Movies & TV | 2.26× | ||
| 03 | Stranger Things | Movies & TV | 2.23× | ||
| 04 | Romance film | Movies & TV | 2.10× | ||
| 05 | Natural skin care | Beauty & Wellness | 2.01× | ||
| 06 | Adventure game | Games | 1.97× | ||
| 07 | Science fiction movies | Movies & TV | 1.93× | ||
| 08 | Sephora | Shopping | 1.92× | ||
| 09 | Board games | Games | 1.88× | ||
| 10 | Comics | Literature | 1.87× | ||
| 11 | Manga | Literature | 1.84× | ||
| 12 | Movie theater | Movies & TV | 1.79× | ||
| 13 | Employment website | Business & Career | 1.78× | ||
| 14 | Art exhibition | Arts & Culture | 1.71× | ||
| 15 | Podcast | Music & Radio | 1.61× | ||
| 16 | Stand-up comedy | Movies & TV | 1.56× | ||
| 17 | Fnac | Shopping | 1.55× | ||
| 18 | Radio | Technology & Electronics | 1.55× | ||
| 19 | Local food | Food & Beverages | 1.54× | ||
| 20 | Pizza | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.37× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Urban Lifestyle | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Creativity | OPEN | 0.76× | |
| Convenience Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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