A data profile of the people who buy, follow and care about Audience in Netherlands — modelled from more than twelve digital signal sources. Audience has an estimated audience of 1,815,463 people in Netherlands.
Audience has an estimated audience of 1,815,463 people in Netherlands. 51.1% are female, 48.9% are male, average age 42.0. Top brand affinities: Shopping and fashion, De Telegraaf, Love & Sex, Pathé, MSN.
Top brand affinities include Shopping and fashion, De Telegraaf, Love & Sex, with strongest over-indexing on Shopping and fashion (5.3× the country average).
Demographically, the Audience audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Patriotism.
The typical Audience fan in Netherlands is balanced, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Audience profile in Netherlands.
51.1% are female, 48.9% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 42.0 |
| Estimated audience size | 1,815,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Audience audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 5.30× | ||
| 02 | Love & Sex | Kids & Family | 5.30× | ||
| 03 | Italo disco | Music & Radio | 5.30× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 5.30× | ||
| 05 | Essen | Travel & Leisure | 5.30× | ||
| 06 | Gal Gadot | Fashion & Accessoires | 4.69× | ||
| 07 | Scarlett Johansson | Movies & TV | 3.63× | ||
| 08 | Bruce Willis | Movies & TV | 2.98× | ||
| 09 | Oil painting | Arts & Culture | 2.26× | ||
| 10 | MSN | News | 2.11× | ||
| 11 | Innovation | Business & Career | 1.85× | ||
| 12 | Digital photography | Business & Career | 1.76× | ||
| 13 | Stand-up comedy | Movies & TV | 1.74× | ||
| 14 | Fine art | Business & Career | 1.69× | ||
| 15 | Radio | Technology & Electronics | 1.68× | ||
| 16 | Michael Jackson | Music & Radio | 1.68× | ||
| 17 | Contemporary art | Arts & Culture | 1.67× | ||
| 18 | Modern art | Arts & Culture | 1.64× | ||
| 19 | De Telegraaf | News | 1.62× | ||
| 20 | Pathé | Music & Radio | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.37× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Urban Lifestyle | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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