A data profile of the people who buy, follow and care about SD Worx in Belgium — modelled from more than twelve digital signal sources. SD Worx has an estimated audience of 1,209,092 people in Belgium.
The average SD Worx fan in Belgium is 43.2 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Employment website, Employment agency, Innovation, with strongest over-indexing on Employment website (12.28× the country average).
Demographically, the SD Worx audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical SD Worx fan in Belgium is balanced, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for Employment website.
The key figures that characterise the SD Worx profile in Belgium.
50.9% are female, 49.1% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 43.2 |
| Estimated audience size | 1,209,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide SD Worx audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 60.6% |
| United Kingdom | 16.3% |
| Netherlands | 5.5% |
Where the SD Worx audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~200K | 1.64× | |
| 02 | East Flanders | ~200K | 1.42× | |
| 03 | Flemish Brabant | ~100K | 1.21× | |
| 04 | Brussels | ~100K | 1.18× | |
| 05 | Limburg | ~60K | 1.08× | |
| 06 | Walloon Brabant | ~30K | 0.99× | |
| 07 | West Flanders | ~100K | 0.95× | |
| 08 | Liege | ~90K | 0.91× | |
| 09 | Province of Namur | ~40K | 0.65× | |
| 10 | Hainaut | ~80K | 0.63× | |
| 11 | Luxembourg | ~10K | 0.40× |
The strongest cross-interests of the SD Worx audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment website | Business & Career | 12.28× | ||
| 02 | Employment agency | Business & Career | 11.61× | ||
| 03 | Data science | Business & Career | 7.14× | ||
| 04 | Money management | Business & Career | 5.46× | ||
| 05 | Business school | Business & Career | 3.41× | ||
| 06 | K.V. Kortrijk | Sports | 3.25× | ||
| 07 | Innovation | Business & Career | 3.13× | ||
| 08 | S.V. Zulte Waregem | Sports | 2.91× | ||
| 09 | Career development | Business & Career | 2.48× | ||
| 10 | Entry-level job | Business & Career | 2.14× | ||
| 11 | Indeed.com | Business & Career | 2.12× | ||
| 12 | KV Mechelen | Sports | 2.12× | ||
| 13 | Breaking news | Movies & TV | 2.01× | ||
| 14 | Office 365 | Technology & Electronics | 1.91× | ||
| 15 | Internet & Social Media | 1.85× | |||
| 16 | Facebook Messenger | Internet & Social Media | 1.78× | ||
| 17 | Mortgage loans | Business & Career | 1.71× | ||
| 18 | Sustainable energy | Home & Garden | 1.62× | ||
| 19 | Renewable energy | Business & Career | 1.58× | ||
| 20 | Podcast | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.92× | |
| Individualism | JOY | 1.84× | |
| Patriotism | CONSERVATISM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.77× | |
| DIY Mentality | THRILL | 0.81× | |
| Creativity | OPEN | 0.87× |
SD Worx's target market in Belgium covers an estimated 1,209,092 people, concentrated in Antwerp and East Flanders.
50.9% of the SD Worx audience are female, 49.1% are male, with an average age of 43.2 years.
SD Worx fans show strongest brand affinity for Employment website (12.28×), Employment agency (11.61×), and Innovation (3.13×) over the country average.
SD Worx fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and Flemish Brabant (reach ~100K). These three regions account for the largest share of the active audience.
Beyond SD Worx itself, the audience over-indexes on Employment agency (11.61×), Innovation (3.13×), Data science (7.14×), and Indeed.com (2.12×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for SD Worx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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