A data profile of the people who buy, follow and care about Podcast in Australia — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 5,931,240 people in Australia.
The average Podcast fan in Australia is 43.2 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include ABC News (Australia), Anthony Albanese, Digital audio, with strongest over-indexing on ABC News (Australia) (1.61× the country average).
Demographically, the Podcast audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Podcast fan in Australia is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for ABC News (Australia).
The key figures that characterise the Podcast profile in Australia.
50.8% are female, 49.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 43.2 |
| Estimated audience size | 5,931,240 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Podcast audience comes from Australia.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
Where the Podcast audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~100K | 1.06× | |
| 02 | Queensland | ~1.5M | 1.03× | |
| 03 | New South Wales | ~2M | 1.02× | |
| 04 | Western Australia | ~700K | 1.00× | |
| 05 | Tasmania | ~100K | 1.00× | |
| 06 | Victoria | ~1.5M | 0.98× | |
| 07 | South Australia | ~500K | 0.98× | |
| 08 | Northern Territory | ~50K | 0.95× |
The strongest cross-interests of the Podcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KILL TONY | Music & Radio | 3.70× | ||
| 02 | Bad Friends | Music & Radio | 3.70× | ||
| 03 | Crime Junkie | Music & Radio | 2.79× | ||
| 04 | Casefile True Crime | Music & Radio | 2.79× | ||
| 05 | Breakdown | Music & Radio | 2.49× | ||
| 06 | The Daily T | Politics & Society | 2.43× | ||
| 07 | The Rest Is Politics | Politics & Society | 2.43× | ||
| 08 | The Diary Of A CEO with Steven Bartlett | Business & Career | 2.41× | ||
| 09 | The Rest Is History | Music & Radio | 2.39× | ||
| 10 | Digital audio | Technology & Electronics | 2.25× | ||
| 11 | Audible | Literature | 2.07× | ||
| 12 | True crime | Movies & TV | 1.88× | ||
| 13 | Anthony Albanese | Politics & Society | 1.78× | ||
| 14 | Guardian Australia | News | 1.73× | ||
| 15 | Audiobook | Literature | 1.67× | ||
| 16 | ABC News (Australia) | Movies & TV | 1.61× | ||
| 17 | Conducting | Music & Radio | 1.60× | ||
| 18 | Audible.com | Literature | 1.57× | ||
| 19 | Bruce Willis | Movies & TV | 1.53× | ||
| 20 | Teacher education | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.23× | |
| Community Orientation | OPEN | 1.20× | |
| Individualism | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.89× |
Podcast has an estimated audience of 5,931,240 people in Australia, concentrated in New South Wales and Victoria.
50.8% of Podcast fans are female, 49.2% are male, with an average age of 43.2 years.
Podcast fans show strongest brand affinity for ABC News (Australia) (1.61×), Anthony Albanese (1.78×), and Digital audio (2.25×) over the country average.
Podcast fans in Australia are most concentrated in New South Wales (reach ~2M), Victoria (reach ~1.5M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Podcast itself, the audience over-indexes on Anthony Albanese (1.78×), Digital audio (2.25×), Guardian Australia (1.73×), and KILL TONY (3.7×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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