A data profile of the people who buy, follow and care about Digital audio in Australia — modelled from more than twelve digital signal sources. Digital audio has an estimated audience of 2,193,160 people in Australia.
Digital audio has an estimated audience of 2,193,160 people in Australia. 49.8% are female, 50.2% are male, average age 43.3. Top brand affinities: Wikipedia, Radio, Podcast, Josh Brolin, Donald Trump.
Top brand affinities include Wikipedia, Radio, Podcast, with strongest over-indexing on Wikipedia (4.36× the country average).
Demographically, the Digital audio audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Individualism, Spirituality.
The typical Digital audio fan in Australia is balanced, around 43.3 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Digital audio profile in Australia.
49.8% are female, 50.2% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 43.3 |
| Estimated audience size | 2,193,160 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Digital audio audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 5.5% |
| Brazil | 4.2% |
The strongest cross-interests of the Digital audio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Josh Brolin | Movies & TV | 9.45× | ||
| 02 | LGBT tourism | Travel & Leisure | 9.45× | ||
| 03 | Guardians of the Galaxy (film) | Movies & TV | 4.45× | ||
| 04 | Wikipedia | Internet & Social Media | 4.36× | ||
| 05 | International education | Business & Career | 4.26× | ||
| 06 | Individualism | Politics & Society | 3.27× | ||
| 07 | Radio | Technology & Electronics | 2.80× | ||
| 08 | Ryan Gosling | Movies & TV | 2.79× | ||
| 09 | Tom Hardy | Movies & TV | 2.73× | ||
| 10 | Public security | Politics & Society | 2.64× | ||
| 11 | Apple TV | Movies & TV | 2.46× | ||
| 12 | Virtual reality | Technology & Electronics | 2.30× | ||
| 13 | Podcast | Music & Radio | 2.25× | ||
| 14 | Activism | Politics & Society | 1.97× | ||
| 15 | Innovation | Business & Career | 1.95× | ||
| 16 | Tabloid (newspaper format) | Literature | 1.90× | ||
| 17 | Library | Literature | 1.79× | ||
| 18 | Local news | News | 1.76× | ||
| 19 | Pay television | Movies & TV | 1.69× | ||
| 20 | Donald Trump | Politics & Society | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.72× | |
| Spirituality | BALANCE | 1.38× | |
| Convenience Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| Creativity | OPEN | 0.63× | |
| Price Sensitivity | PREMIUM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Digital audio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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