A data profile of the people who buy, follow and care about Podcast in Denmark — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 1,322,652 people in Denmark.
Podcast has an estimated audience of 1,322,652 people in Denmark. 49.9% are female, 50.1% are male, average age 44.3. Top brand affinities: TV-2 (band), Weekendavisen, Mette Frederiksen, E-box, Digital audio.
Top brand affinities include TV-2 (band), Weekendavisen, Mette Frederiksen, with strongest over-indexing on TV-2 (band) (1.52× the country average).
Demographically, the Podcast audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Podcast fan in Denmark is balanced, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for TV-2 (band).
The key figures that characterise the Podcast profile in Denmark.
49.9% are female, 50.1% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 44.3 |
| Estimated audience size | 1,322,652 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Podcast audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
The strongest cross-interests of the Podcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital audio | Technology & Electronics | 2.65× | ||
| 02 | Weekendavisen | News | 2.54× | ||
| 03 | True crime | Movies & TV | 2.43× | ||
| 04 | Dagbladet Information | News | 2.25× | ||
| 05 | Psychiatry | Health | 2.12× | ||
| 06 | Karen Blixen | Literature | 2.12× | ||
| 07 | Martin Lidegaard | Politics & Society | 2.07× | ||
| 08 | Pia Olsen Dyhr | Politics & Society | 1.91× | ||
| 09 | Risk management | Business & Career | 1.91× | ||
| 10 | Teacher education | Business & Career | 1.88× | ||
| 11 | E-box | Health | 1.71× | ||
| 12 | Novel | Literature | 1.68× | ||
| 13 | Charity and causes | Business & Career | 1.65× | ||
| 14 | Audiobook | Literature | 1.65× | ||
| 15 | Mette Frederiksen | Politics & Society | 1.63× | ||
| 16 | Nordnet | Business & Career | 1.62× | ||
| 17 | Pension | Business & Career | 1.56× | ||
| 18 | Homo sapiens | Kids & Family | 1.55× | ||
| 19 | TV-2 (band) | Movies & TV | 1.52× | ||
| 20 | Symptom | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Early Adopter Mentality | POWER | 1.28× | |
| Luxury Orientation | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Travelling | THRILL | 0.89× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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