A data profile of the people who buy, follow and care about Podcast in Colombia — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 2,654,644 people in Colombia.
Podcast has an estimated audience of 2,654,644 people in Colombia. 47.3% are female, 52.7% are male, average age 35.7. Top brand affinities: Digital audio, Creative Commons, Playlist, Ravenna, World music.
Top brand affinities include Digital audio, Creative Commons, Playlist, with strongest over-indexing on Digital audio (1.99× the country average).
Demographically, the Podcast audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Podcast fan in Colombia is balanced, around 35.7 years old, with strong Career Orientation tendencies and a notable affinity for Digital audio.
The key figures that characterise the Podcast profile in Colombia.
47.3% are female, 52.7% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 35.7 |
| Estimated audience size | 2,654,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Podcast audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
The strongest cross-interests of the Podcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trailer park | Cars & Mobility | 7.02× | ||
| 02 | Playlist | Music & Radio | 2.77× | ||
| 03 | Satellite Internet access | Technology & Electronics | 2.28× | ||
| 04 | Digital audio | Technology & Electronics | 1.99× | ||
| 05 | Incentive | Business & Career | 1.85× | ||
| 06 | Ravenna | Travel & Leisure | 1.74× | ||
| 07 | Prosperity, South Carolina | Travel & Leisure | 1.74× | ||
| 08 | World music | Music & Radio | 1.73× | ||
| 09 | Monticello | Travel & Leisure | 1.65× | ||
| 10 | Web fiction | Literature | 1.61× | ||
| 11 | Audiobook | Literature | 1.59× | ||
| 12 | Albert Einstein | Technology & Electronics | 1.59× | ||
| 13 | Help! (film) | Movies & TV | 1.56× | ||
| 14 | Diabetes mellitus awareness | Health | 1.54× | ||
| 15 | Virtual private network | Technology & Electronics | 1.54× | ||
| 16 | Tarot card games | Health | 1.54× | ||
| 17 | Soundtrack | Music & Radio | 1.54× | ||
| 18 | Cancer awareness | Health | 1.53× | ||
| 19 | Nazareth | Travel & Leisure | 1.53× | ||
| 20 | Creative Commons | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.27× | |
| Indulgence | JOY | 1.04× | |
| Risk Appetite | THRILL | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Creativity | OPEN | 0.82× | |
| Individualism | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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