A data profile of the people who buy, follow and care about Database in Switzerland — modelled from more than twelve digital signal sources. Database has an estimated audience of 937,127 people in Switzerland.
Database has an estimated audience of 937,127 people in Switzerland. 55.0% are female, 45.0% are male, average age 44.1. Top brand affinities: Google, Coop, Reddit, Innovation, Conforama.
Top brand affinities include Google, Coop, Reddit, with strongest over-indexing on Google (2.44× the country average).
Demographically, the Database audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Database fan in Switzerland is balanced, around 44.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google.
The key figures that characterise the Database profile in Switzerland.
55.0% are female, 45.0% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 44.1 |
| Estimated audience size | 937,127 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Database audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
The strongest cross-interests of the Database audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Computer data storage | Technology & Electronics | 9.38× | ||
| 02 | Distance education | Business & Career | 3.44× | ||
| 03 | Innovation | Business & Career | 3.09× | ||
| 04 | Internet & Social Media | 2.95× | |||
| 05 | Renewable energy | Business & Career | 2.75× | ||
| 06 | Investment management | Business & Career | 2.67× | ||
| 07 | Internet & Social Media | 2.44× | |||
| 08 | Hornbach | Shopping | 2.15× | ||
| 09 | Electronics | Technology & Electronics | 1.98× | ||
| 10 | Mobile phones | Technology & Electronics | 1.87× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.87× | ||
| 12 | Toys | Games | 1.87× | ||
| 13 | Conforama | Home & Garden | 1.85× | ||
| 14 | Wikipedia | Internet & Social Media | 1.84× | ||
| 15 | Coop | Food & Beverages | 1.68× | ||
| 16 | Swiss International Air Lines | Travel & Leisure | 1.67× | ||
| 17 | Spas | Beauty & Wellness | 1.64× | ||
| 18 | Social media | Business & Career | 1.55× | ||
| 19 | Education | Business & Career | 1.52× | ||
| 20 | Happiness | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.80× | |
| Career Orientation | POWER | 1.78× | |
| Community Orientation | OPEN | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.62× | |
| DIY Mentality | THRILL | 0.72× | |
| Need for Security | CONSERVATISM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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