A data profile of the people who buy, follow and care about Leadership in South Africa — modelled from more than twelve digital signal sources. Leadership has an estimated audience of 1,299,964 people in South Africa.
Leadership has an estimated audience of 1,299,964 people in South Africa. 56.3% are female, 43.7% are male, average age 37.2. Top brand affinities: LinkedIn, Innovation, Activism, Business school, Passive income.
Top brand affinities include LinkedIn, Innovation, Activism, with strongest over-indexing on LinkedIn (1.57× the country average).
Demographically, the Leadership audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Career Orientation, Sustainability.
The typical Leadership fan in South Africa is more female, around 37.2 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Leadership profile in South Africa.
56.3% are female, 43.7% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 37.2 |
| Estimated audience size | 1,299,964 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 19% |
of the worldwide Leadership audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.1% |
| Brazil | 4.9% |
The strongest cross-interests of the Leadership audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nobel Peace Prize | Politics & Society | 2.34× | ||
| 02 | Massive open online course | Business & Career | 2.18× | ||
| 03 | Business school | Business & Career | 1.98× | ||
| 04 | American Airlines | Travel & Leisure | 1.96× | ||
| 05 | Private equity | Business & Career | 1.92× | ||
| 06 | Derivative (finance) | Business & Career | 1.87× | ||
| 07 | Innovation | Business & Career | 1.86× | ||
| 08 | Freedom of speech | Politics & Society | 1.75× | ||
| 09 | Data science | Business & Career | 1.74× | ||
| 10 | Malt whisky | Food & Beverages | 1.74× | ||
| 11 | Amazon Web Services | Technology & Electronics | 1.71× | ||
| 12 | UNESCO | Politics & Society | 1.71× | ||
| 13 | Commuting | Cars & Mobility | 1.62× | ||
| 14 | Energy bar | Food & Beverages | 1.59× | ||
| 15 | Tom Hardy | Movies & TV | 1.58× | ||
| 16 | Internet & Social Media | 1.57× | |||
| 17 | Passive income | Business & Career | 1.57× | ||
| 18 | Activism | Politics & Society | 1.56× | ||
| 19 | Robotics | Technology & Electronics | 1.54× | ||
| 20 | Amazon Kindle | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.48× | |
| Sustainability | BALANCE | 1.36× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Extroversion | THRILL | 0.84× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Leadership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.