A data profile of the people who buy, follow and care about Leadership in Portugal — modelled from more than twelve digital signal sources. Leadership has an estimated audience of 1,543,112 people in Portugal.
The average Leadership fan in Portugal is 44.8 years old, more female, and lives primarily in Braga District.
The audience is concentrated in Braga District, Lisbon District, Porto District.
Top brand affinities include Local news, FlixBus, LinkedIn, with strongest over-indexing on Local news (3.6× the country average).
Demographically, the Leadership audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Leadership fan in Portugal is more female, around 44.8 years old, with strong Career Orientation tendencies and a notable affinity for Local news.
The key figures that characterise the Leadership profile in Portugal.
60.6% are female, 39.4% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 44.8 |
| Estimated audience size | 1,543,112 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Leadership audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.1% |
| Brazil | 4.9% |
Where the Leadership audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Viana do Castelo District | ~100K | 3.70× | |
| 02 | Braga District | ~400K | 2.98× | |
| 03 | Aveiro District | ~200K | 1.47× | |
| 04 | Porto District | ~400K | 1.05× | |
| 05 | Santarém District | ~80K | 1.05× | |
| 06 | Bragança District | ~20K | 0.95× | |
| 07 | Leiria District | ~80K | 0.94× | |
| 08 | Coimbra District | ~70K | 0.94× | |
| 09 | Guarda District | ~20K | 0.94× | |
| 10 | Portalegre District | ~20K | 0.94× | |
| 11 | Évora District | ~30K | 0.93× | |
| 12 | Beja District | ~20K | 0.93× | |
| 13 | Lisbon District | ~400K | 0.92× | |
| 14 | Castelo Branco District | ~30K | 0.92× | |
| 15 | Vila Real District | ~30K | 0.92× | |
| 16 | Viseu District | ~50K | 0.91× | |
| 17 | Azores | ~40K | 0.91× | |
| 18 | Madeira | ~40K | 0.88× | |
| 19 | Setúbal District | ~100K | 0.81× | |
| 20 | Faro District | ~80K | 0.78× |
The strongest cross-interests of the Leadership audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 3.60× | ||
| 02 | Private equity | Business & Career | 2.68× | ||
| 03 | Data science | Business & Career | 2.57× | ||
| 04 | Employment agency | Business & Career | 2.49× | ||
| 05 | Individualism | Politics & Society | 2.48× | ||
| 06 | Charitable organization | Politics & Society | 2.45× | ||
| 07 | Casas Bahia | Shopping | 2.43× | ||
| 08 | Career development | Business & Career | 2.33× | ||
| 09 | Mineral water | Food & Beverages | 2.12× | ||
| 10 | Business school | Business & Career | 2.06× | ||
| 11 | Online newspaper | News | 1.76× | ||
| 12 | Internet & Social Media | 1.75× | |||
| 13 | FlixBus | Cars & Mobility | 1.73× | ||
| 14 | Breaking news | Movies & TV | 1.68× | ||
| 15 | Efficient energy use | Technology & Electronics | 1.65× | ||
| 16 | Innovation | Business & Career | 1.62× | ||
| 17 | CNN | Movies & TV | 1.60× | ||
| 18 | First-time buyer | Shopping | 1.56× | ||
| 19 | Mascara | Beauty & Wellness | 1.56× | ||
| 20 | Sport Club Corinthians Paulista | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.01× | |
| Community Orientation | OPEN | 1.96× | |
| Family Orientation | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Creativity | OPEN | 0.84× | |
| Price Sensitivity | PREMIUM | 0.85× |
Leadership has an estimated audience of 1,543,112 people in Portugal, concentrated in Braga District and Lisbon District.
60.6% of Leadership fans are female, 39.4% are male, with an average age of 44.8 years.
Leadership fans show strongest brand affinity for Local news (3.6×), FlixBus (1.73×), and LinkedIn (1.75×) over the country average.
Leadership fans in Portugal are most concentrated in Braga District (reach ~400K), Lisbon District (reach ~400K), and Porto District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Leadership itself, the audience over-indexes on FlixBus (1.73×), LinkedIn (1.75×), Online newspaper (1.76×), and Charitable organization (2.45×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Leadership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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