A data profile of the people who buy, follow and care about Leadership in Spain — modelled from more than twelve digital signal sources. Leadership has an estimated audience of 4,401,043 people in Spain.
Leadership has an estimated audience of 4,401,043 people in Spain. 63.6% are female, 36.4% are male, average age 43.0. Top brand affinities: Master of Business Administration, General practitioner, Harry Potter, Political science, Charity and causes.
Top brand affinities include Master of Business Administration, General practitioner, Harry Potter, with strongest over-indexing on Master of Business Administration (3.75× the country average).
Demographically, the Leadership audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Leadership fan in Spain is more female, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Master of Business Administration.
The key figures that characterise the Leadership profile in Spain.
63.6% are female, 36.4% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 43.0 |
| Estimated audience size | 4,401,043 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 25% |
of the worldwide Leadership audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.1% |
| Brazil | 4.9% |
The strongest cross-interests of the Leadership audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | General practitioner | Health | 5.47× | ||
| 02 | Philanthropy | Arts & Culture | 4.02× | ||
| 03 | Blanket | Home & Garden | 3.81× | ||
| 04 | Master of Business Administration | Business & Career | 3.75× | ||
| 05 | Job interview | Business & Career | 3.21× | ||
| 06 | Forex Online Trading | Business & Career | 3.10× | ||
| 07 | Political science | Business & Career | 3.08× | ||
| 08 | Crime fiction | Literature | 3.08× | ||
| 09 | Charity and causes | Business & Career | 2.39× | ||
| 10 | Lunch | Food & Beverages | 2.14× | ||
| 11 | Activism | Politics & Society | 2.10× | ||
| 12 | Travel website | Travel & Leisure | 1.87× | ||
| 13 | Wikipedia | Internet & Social Media | 1.86× | ||
| 14 | Podcast | Music & Radio | 1.85× | ||
| 15 | Radio | Technology & Electronics | 1.73× | ||
| 16 | Local food | Food & Beverages | 1.71× | ||
| 17 | Anti-aging cream | Beauty & Wellness | 1.71× | ||
| 18 | Harry Potter | Movies & TV | 1.55× | ||
| 19 | Superman | Movies & TV | 1.53× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.88× | |
| Career Orientation | POWER | 1.85× | |
| Individualism | JOY | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Indulgence | JOY | 0.81× | |
| Quality Awareness | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Leadership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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