A data profile of the people who buy, follow and care about Leadership in Norway — modelled from more than twelve digital signal sources. Leadership has an estimated audience of 775,775 people in Norway.
Leadership has an estimated audience of 775,775 people in Norway. 65.9% are female, 34.1% are male, average age 44.9. Top brand affinities: Biltema, LinkedIn, Flower, Innovation, KappAhl.
Top brand affinities include Biltema, LinkedIn, Flower, with strongest over-indexing on Biltema (1.6× the country average).
Demographically, the Leadership audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Leadership fan in Norway is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Leadership profile in Norway.
65.9% are female, 34.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 44.9 |
| Estimated audience size | 775,775 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Leadership audience comes from Norway.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.1% |
| Brazil | 4.9% |
The strongest cross-interests of the Leadership audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 3.37× | ||
| 02 | Internet & Social Media | 2.88× | |||
| 03 | Self-love | Health | 2.36× | ||
| 04 | KappAhl | Fashion & Accessoires | 2.29× | ||
| 05 | Flower | Home & Garden | 2.19× | ||
| 06 | Charity and causes | Business & Career | 2.17× | ||
| 07 | Renewable energy | Business & Career | 2.04× | ||
| 08 | Island | Travel & Leisure | 1.86× | ||
| 09 | Weaving | Fashion & Accessoires | 1.75× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 1.71× | ||
| 11 | Happiness | Health | 1.69× | ||
| 12 | Higher education | Business & Career | 1.61× | ||
| 13 | Biltema | Business & Career | 1.60× | ||
| 14 | Hobby | Home & Garden | 1.59× | ||
| 15 | Scandinavia | Travel & Leisure | 1.54× | ||
| 16 | Hair products | Beauty & Wellness | 1.54× | ||
| 17 | Entrepreneurship | Business & Career | 1.51× | ||
| 18 | Lindex | Fashion & Accessoires | 1.51× | ||
| 19 | Crochet | Home & Garden | 1.51× | ||
| 20 | Dogs | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.91× | |
| Career Orientation | POWER | 1.70× | |
| Sustainability | BALANCE | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.93× | |
| Price Sensitivity | PREMIUM | 0.94× | |
| Creativity | OPEN | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Leadership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.