Rascasse Audience Intelligence

Leadership Audience in Denmark

A data profile of the people who buy, follow and care about Leadership in Denmark — modelled from more than twelve digital signal sources. Leadership has an estimated audience of 748,835 people in Denmark.

Leadership has an estimated audience of 748,835 people in Denmark. 64.0% are female, 36.0% are male, average age 44.1. Top brand affinities: Innovation, Novo Nordisk, Self-esteem, Musical theatre, Charity and causes.

Top brand affinities include Innovation, Novo Nordisk, Self-esteem, with strongest over-indexing on Innovation (2.37× the country average).

Demographically, the Leadership audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.

The typical Leadership fan in Denmark is more female, around 44.1 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Leadership profile in Denmark.

Audience size
749K
in Denmark
Gender
64.0%
36.0% male
Age
44.1
average years
Country rank
#603
Topic in Denmark
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leadership fans

64.0% are female, 36.0% are male, average age 44.1.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Leadership audience in Denmark
MetricValue
Female64.0%
Male36.0%
Average age44.1
Estimated audience size748,835
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Leadership audience in Denmark
Age bracketShare%
16-1910%
20-2917%
30-3917%
40-4926%
50+30%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Leadership audience comes from Denmark.

Worldwide audience distribution share by country for Leadership
CountryShare
United States22.5%
Japan6.1%
Brazil4.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leadership audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leadership audience
#·InterestCategoryAffinity×
01InnovationBusiness & Career2.37×
02Career developmentBusiness & Career1.98×
03High schoolBusiness & Career1.97×
04Employment websiteBusiness & Career1.97×
05Charity and causesBusiness & Career1.80×
06Web conferencingTechnology & Electronics1.80×
07Local newsNews1.69×
08Stock marketBusiness & Career1.62×
09Novo NordiskHealth1.61×
10Self-loveHealth1.58×
11First-person shooter gamesGames1.56×
12Science fiction moviesMovies & TV1.56×
13Charitable organizationPolitics & Society1.56×
14BreweryFood & Beverages1.54×
15Musical theatreMovies & TV1.52×
16AccountingBusiness & Career1.52×
17United NationsPolitics & Society1.52×
18Self-awarenessHealth1.51×
19Sustainable energyHome & Garden1.51×
20Self-esteemHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leadership audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Leadership audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.69×
Community OrientationOPEN1.68×
TraditionCONSERVATISM1.30×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Leadership audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.91×
CreativityOPEN0.92×
Design AffinityPREMIUM0.94×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Denmark who actively search for Leadership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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