A data profile of the people who buy, follow and care about Leadership in Denmark — modelled from more than twelve digital signal sources. Leadership has an estimated audience of 748,835 people in Denmark.
Leadership has an estimated audience of 748,835 people in Denmark. 64.0% are female, 36.0% are male, average age 44.1. Top brand affinities: Innovation, Novo Nordisk, Self-esteem, Musical theatre, Charity and causes.
Top brand affinities include Innovation, Novo Nordisk, Self-esteem, with strongest over-indexing on Innovation (2.37× the country average).
Demographically, the Leadership audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Leadership fan in Denmark is more female, around 44.1 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Leadership profile in Denmark.
64.0% are female, 36.0% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 44.1 |
| Estimated audience size | 748,835 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Leadership audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.1% |
| Brazil | 4.9% |
The strongest cross-interests of the Leadership audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 2.37× | ||
| 02 | Career development | Business & Career | 1.98× | ||
| 03 | High school | Business & Career | 1.97× | ||
| 04 | Employment website | Business & Career | 1.97× | ||
| 05 | Charity and causes | Business & Career | 1.80× | ||
| 06 | Web conferencing | Technology & Electronics | 1.80× | ||
| 07 | Local news | News | 1.69× | ||
| 08 | Stock market | Business & Career | 1.62× | ||
| 09 | Novo Nordisk | Health | 1.61× | ||
| 10 | Self-love | Health | 1.58× | ||
| 11 | First-person shooter games | Games | 1.56× | ||
| 12 | Science fiction movies | Movies & TV | 1.56× | ||
| 13 | Charitable organization | Politics & Society | 1.56× | ||
| 14 | Brewery | Food & Beverages | 1.54× | ||
| 15 | Musical theatre | Movies & TV | 1.52× | ||
| 16 | Accounting | Business & Career | 1.52× | ||
| 17 | United Nations | Politics & Society | 1.52× | ||
| 18 | Self-awareness | Health | 1.51× | ||
| 19 | Sustainable energy | Home & Garden | 1.51× | ||
| 20 | Self-esteem | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.69× | |
| Community Orientation | OPEN | 1.68× | |
| Tradition | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.91× | |
| Creativity | OPEN | 0.92× | |
| Design Affinity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Leadership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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