A data profile of the people who buy, follow and care about Leadership in Sweden — modelled from more than twelve digital signal sources. Leadership has an estimated audience of 1,739,441 people in Sweden.
Leadership has an estimated audience of 1,739,441 people in Sweden. 64.6% are female, 35.4% are male, average age 45.0. Top brand affinities: Sveriges Television, Biltema, Hemnet, KappAhl, LinkedIn.
Top brand affinities include Sveriges Television, Biltema, Hemnet, with strongest over-indexing on Sveriges Television (1.81× the country average).
Demographically, the Leadership audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Leadership fan in Sweden is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Leadership profile in Sweden.
64.6% are female, 35.4% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 45.0 |
| Estimated audience size | 1,739,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Leadership audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.1% |
| Brazil | 4.9% |
The strongest cross-interests of the Leadership audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.42× | ||
| 02 | Charity and causes | Business & Career | 2.50× | ||
| 03 | Weaving | Fashion & Accessoires | 2.38× | ||
| 04 | Winery | Food & Beverages | 2.24× | ||
| 05 | Internet & Social Media | 2.21× | |||
| 06 | Crochet | Home & Garden | 2.17× | ||
| 07 | KappAhl | Fashion & Accessoires | 2.15× | ||
| 08 | Flower | Home & Garden | 2.01× | ||
| 09 | Fiction books | Literature | 2.01× | ||
| 10 | Happiness | Health | 1.85× | ||
| 11 | Sveriges Television | Technology & Electronics | 1.81× | ||
| 12 | Dogs | Pets & Animals | 1.81× | ||
| 13 | Hair products | Beauty & Wellness | 1.73× | ||
| 14 | Lindex | Fashion & Accessoires | 1.72× | ||
| 15 | Science | Business & Career | 1.58× | ||
| 16 | Biltema | Business & Career | 1.55× | ||
| 17 | Hemnet | Home & Garden | 1.55× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.55× | ||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | Current events | Arts & Culture | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.97× | |
| Career Orientation | POWER | 1.68× | |
| Need for Security | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Leadership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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