A data profile of the people who buy, follow and care about Leadership in Ireland — modelled from more than twelve digital signal sources. Leadership has an estimated audience of 839,172 people in Ireland.
Leadership has an estimated audience of 839,172 people in Ireland. 57.7% are female, 42.3% are male, average age 43.0. Top brand affinities: Solar energy, Innovation, Air pollution, Škoda Auto, Employment agency.
Top brand affinities include Solar energy, Innovation, Air pollution, with strongest over-indexing on Solar energy (1.59× the country average).
Demographically, the Leadership audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Leadership fan in Ireland is more female, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Solar energy.
The key figures that characterise the Leadership profile in Ireland.
57.7% are female, 42.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 43.0 |
| Estimated audience size | 839,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Leadership audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.1% |
| Brazil | 4.9% |
The strongest cross-interests of the Leadership audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car club | Cars & Mobility | 2.57× | ||
| 02 | Automobile repair shop | Cars & Mobility | 2.04× | ||
| 03 | Malta | Travel & Leisure | 1.90× | ||
| 04 | World Rally Championship (video game series) | Games | 1.89× | ||
| 05 | Volkswagen Golf | Cars & Mobility | 1.85× | ||
| 06 | Air pollution | Health | 1.82× | ||
| 07 | Honda | Cars & Mobility | 1.76× | ||
| 08 | Cruise control | Cars & Mobility | 1.75× | ||
| 09 | Keanu Reeves | Movies & TV | 1.75× | ||
| 10 | Volvo | Cars & Mobility | 1.73× | ||
| 11 | Innovation | Business & Career | 1.68× | ||
| 12 | Employment agency | Business & Career | 1.68× | ||
| 13 | Škoda Auto | Cars & Mobility | 1.65× | ||
| 14 | Peugeot | Cars & Mobility | 1.61× | ||
| 15 | Solar energy | Home & Garden | 1.59× | ||
| 16 | Mineral water | Food & Beverages | 1.59× | ||
| 17 | Tesla Motors | Cars & Mobility | 1.58× | ||
| 18 | Electric motorcycles and scooters | Cars & Mobility | 1.58× | ||
| 19 | Allianz | Business & Career | 1.52× | ||
| 20 | Luck | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.34× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Individualism | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Leadership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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