A data profile of the people who buy, follow and care about Leadership in Finland — modelled from more than twelve digital signal sources. Leadership has an estimated audience of 608,287 people in Finland.
Leadership has an estimated audience of 608,287 people in Finland. 67.0% are female, 33.0% are male, average age 43.0. Top brand affinities: Finnair, LinkedIn, Helsinki, Innovation, WhatsApp.
Top brand affinities include Finnair, LinkedIn, Helsinki, with strongest over-indexing on Finnair (1.71× the country average).
Demographically, the Leadership audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Leadership fan in Finland is more female, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Leadership profile in Finland.
67.0% are female, 33.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 43.0 |
| Estimated audience size | 608,287 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Leadership audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.1% |
| Brazil | 4.9% |
The strongest cross-interests of the Leadership audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 3.33× | ||
| 02 | Internet & Social Media | 2.42× | |||
| 03 | Weaving | Fashion & Accessoires | 2.25× | ||
| 04 | Charity and causes | Business & Career | 2.19× | ||
| 05 | Lunch | Food & Beverages | 2.05× | ||
| 06 | University | Business & Career | 2.02× | ||
| 07 | Flower | Home & Garden | 1.98× | ||
| 08 | Lindex | Fashion & Accessoires | 1.98× | ||
| 09 | Internet & Social Media | 1.77× | |||
| 10 | Valtteri Bottas | Sports | 1.72× | ||
| 11 | Finnair | Travel & Leisure | 1.71× | ||
| 12 | Wikipedia | Internet & Social Media | 1.71× | ||
| 13 | Helsinki | Travel & Leisure | 1.69× | ||
| 14 | Meat | Food & Beverages | 1.67× | ||
| 15 | Hair products | Beauty & Wellness | 1.65× | ||
| 16 | Happiness | Health | 1.64× | ||
| 17 | Dogs | Pets & Animals | 1.64× | ||
| 18 | Higher education | Business & Career | 1.60× | ||
| 19 | Video games | Games | 1.54× | ||
| 20 | Gina Tricot | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.76× | |
| Community Orientation | OPEN | 1.60× | |
| Need for Security | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.95× | |
| Creativity | OPEN | 0.97× | |
| Healthy Lifestyle | BALANCE | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Leadership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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