A data profile of the people who buy, follow and care about Leadership in Colombia — modelled from more than twelve digital signal sources. Leadership has an estimated audience of 2,857,077 people in Colombia.
Leadership has an estimated audience of 2,857,077 people in Colombia. 53.9% are female, 46.1% are male, average age 36.2. Top brand affinities: Innovation, Nonprofit organization, Non-alcoholic beverage, Career development, Charitable organization.
Top brand affinities include Innovation, Nonprofit organization, Non-alcoholic beverage, with strongest over-indexing on Innovation (1.54× the country average).
Demographically, the Leadership audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Career Orientation, Mindfulness.
The typical Leadership fan in Colombia is balanced, around 36.2 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Leadership profile in Colombia.
53.9% are female, 46.1% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 36.2 |
| Estimated audience size | 2,857,077 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Leadership audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.1% |
| Brazil | 4.9% |
The strongest cross-interests of the Leadership audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Career development | Business & Career | 2.21× | ||
| 02 | Passive income | Business & Career | 1.97× | ||
| 03 | Money management | Business & Career | 1.81× | ||
| 04 | Nobel Peace Prize | Politics & Society | 1.80× | ||
| 05 | Local news | News | 1.71× | ||
| 06 | Individualism | Politics & Society | 1.70× | ||
| 07 | Private equity | Business & Career | 1.70× | ||
| 08 | Efficient energy use | Technology & Electronics | 1.68× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.66× | ||
| 10 | Cider | Food & Beverages | 1.66× | ||
| 11 | Mindfulness | Health | 1.62× | ||
| 12 | Employment agency | Business & Career | 1.61× | ||
| 13 | Charitable organization | Politics & Society | 1.60× | ||
| 14 | Employment website | Business & Career | 1.60× | ||
| 15 | Stock market | Business & Career | 1.59× | ||
| 16 | Nonprofit organization | Politics & Society | 1.58× | ||
| 17 | Solar power | Home & Garden | 1.58× | ||
| 18 | Sustainable energy | Home & Garden | 1.57× | ||
| 19 | Skyscanner | Travel & Leisure | 1.55× | ||
| 20 | Innovation | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.95× | |
| Mindfulness | BALANCE | 1.62× | |
| Community Orientation | OPEN | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.74× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Need for Security | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Leadership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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