A data profile of the people who buy, follow and care about Distilled beverage in Belgium — modelled from more than twelve digital signal sources. Distilled beverage has an estimated audience of 1,762,212 people in Belgium.
Distilled beverage has an estimated audience of 1,762,212 people in Belgium. 54.6% are female, 45.4% are male, average age 43.6. Top brand affinities: Gin, Wine, Beer, French cuisine, Cocktail.
Top brand affinities include Gin, Wine, Beer, with strongest over-indexing on Gin (2.81× the country average).
Demographically, the Distilled beverage audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
The typical Distilled beverage fan in Belgium is balanced, around 43.6 years old, with strong Social Media Usage tendencies and a notable affinity for Gin.
The key figures that characterise the Distilled beverage profile in Belgium.
54.6% are female, 45.4% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 43.6 |
| Estimated audience size | 1,762,212 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Distilled beverage audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 6.6% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Distilled beverage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rum | Food & Beverages | 3.08× | ||
| 02 | Vodka | Food & Beverages | 2.97× | ||
| 03 | Gin | Food & Beverages | 2.81× | ||
| 04 | Scotch whisky | Food & Beverages | 2.72× | ||
| 05 | Wine & Spirits | Food & Beverages | 2.26× | ||
| 06 | Alcohol | Food & Beverages | 2.20× | ||
| 07 | Whisky | Food & Beverages | 2.08× | ||
| 08 | Sparkling wine | Food & Beverages | 1.98× | ||
| 09 | Wine tasting | Food & Beverages | 1.98× | ||
| 10 | Spanish cuisine | Food & Beverages | 1.98× | ||
| 11 | Drinking | Food & Beverages | 1.78× | ||
| 12 | Soft drinks | Food & Beverages | 1.73× | ||
| 13 | Champagne | Food & Beverages | 1.70× | ||
| 14 | Juice | Food & Beverages | 1.69× | ||
| 15 | Beer | Food & Beverages | 1.67× | ||
| 16 | Brewery | Food & Beverages | 1.66× | ||
| 17 | Brewing | Food & Beverages | 1.63× | ||
| 18 | Cocktail | Food & Beverages | 1.61× | ||
| 19 | Wine | Food & Beverages | 1.56× | ||
| 20 | French cuisine | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.41× | |
| Early Adopter Mentality | POWER | 1.23× | |
| Sustainability | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.60× | |
| Urban Lifestyle | OPEN | 0.84× | |
| Design Affinity | PREMIUM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Distilled beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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