A data profile of the people who buy, follow and care about Fatherhood in Malaysia — modelled from more than twelve digital signal sources. Fatherhood has an estimated audience of 3,527,402 people in Malaysia.
The average Fatherhood fan in Malaysia is 40.6 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Social science, Blood vessel, Uric acid, with strongest over-indexing on Social science (1.61× the country average).
Demographically, the Fatherhood audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Fatherhood fan in Malaysia is balanced, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Social science.
The key figures that characterise the Fatherhood profile in Malaysia.
54.9% are female, 45.1% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 40.6 |
| Estimated audience size | 3,527,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 26% | |
| 30-39 | 26% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Fatherhood audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
Where the Fatherhood audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Labuan | ~40K | 1.25× | |
| 02 | Perlis | ~60K | 1.12× | |
| 03 | Putrajaya | ~20K | 1.05× | |
| 04 | Pahang | ~200K | 0.98× | |
| 05 | Kelantan | ~200K | 0.98× | |
| 06 | Malacca | ~100K | 0.98× | |
| 07 | Negeri Sembilan | ~200K | 0.97× | |
| 08 | Terengganu | ~100K | 0.97× | |
| 09 | Selangor | ~900K | 0.95× | |
| 10 | Kedah | ~200K | 0.94× | |
| 11 | Perak | ~300K | 0.93× | |
| 12 | Penang | ~200K | 0.93× | |
| 13 | Sabah | ~300K | 0.92× | |
| 14 | Sarawak | ~300K | 0.92× | |
| 15 | Kuala Lumpur | ~600K | 0.90× | |
| 16 | Johor | ~400K | 0.89× |
The strongest cross-interests of the Fatherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public administration | Business & Career | 2.15× | ||
| 02 | Large intestine | Health | 2.14× | ||
| 03 | Air fryer | Food & Beverages | 2.11× | ||
| 04 | Cartilage | Health | 1.99× | ||
| 05 | Uric acid | Health | 1.96× | ||
| 06 | Statistics | Business & Career | 1.96× | ||
| 07 | Google Street View | Internet & Social Media | 1.94× | ||
| 08 | Business card | Business & Career | 1.94× | ||
| 09 | Blood vessel | Health | 1.93× | ||
| 10 | USB Type-C | Technology & Electronics | 1.85× | ||
| 11 | Parental leave | Kids & Family | 1.76× | ||
| 12 | Political science | Business & Career | 1.75× | ||
| 13 | HVAC | Home & Garden | 1.72× | ||
| 14 | Pancreas | Health | 1.72× | ||
| 15 | Instant noodle | Food & Beverages | 1.69× | ||
| 16 | Vehicle audio | Cars & Mobility | 1.68× | ||
| 17 | Social science | Business & Career | 1.61× | ||
| 18 | Latin American cuisine | Food & Beverages | 1.54× | ||
| 19 | Fluminense FC | Sports | 1.52× | ||
| 20 | UNICEF | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.23× | |
| Community Orientation | OPEN | 1.19× | |
| Healthy Lifestyle | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.88× | |
| Career Orientation | POWER | 0.95× |
Fatherhood has an estimated audience of 3,527,402 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
54.9% of Fatherhood fans are female, 45.1% are male, with an average age of 40.6 years.
Fatherhood fans show strongest brand affinity for Social science (1.61×), Blood vessel (1.93×), and Uric acid (1.96×) over the country average.
Fatherhood fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~600K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Fatherhood itself, the audience over-indexes on Blood vessel (1.93×), Uric acid (1.96×), HVAC (1.72×), and Latin American cuisine (1.54×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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