A data profile of the people who buy, follow and care about Fatherhood in Colombia — modelled from more than twelve digital signal sources. Fatherhood has an estimated audience of 4,230,434 people in Colombia.
Fatherhood has an estimated audience of 4,230,434 people in Colombia. 66.9% are female, 33.1% are male, average age 36.7. Top brand affinities: Air purifier.
Top brand affinities include Air purifier, with strongest over-indexing on Air purifier (1.51× the country average).
Demographically, the Fatherhood audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, Career Orientation.
The typical Fatherhood fan in Colombia is more female, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for Air purifier.
The key figures that characterise the Fatherhood profile in Colombia.
66.9% are female, 33.1% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 36.7 |
| Estimated audience size | 4,230,434 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Fatherhood audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
The strongest cross-interests of the Fatherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air purifier | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.34× | |
| Career Orientation | POWER | 1.33× | |
| Quality Awareness | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Indulgence | JOY | 0.92× | |
| Early Adopter Mentality | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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