A data profile of the people who buy, follow and care about Fatherhood in Switzerland — modelled from more than twelve digital signal sources. Fatherhood has an estimated audience of 907,599 people in Switzerland.
Fatherhood has an estimated audience of 907,599 people in Switzerland. 61.7% are female, 38.3% are male, average age 43.5. Top brand affinities: Coop, Conforama, Google, Swiss International Air Lines, Hornbach.
Top brand affinities include Coop, Conforama, Google, with strongest over-indexing on Coop (2.23× the country average).
Demographically, the Fatherhood audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Fatherhood fan in Switzerland is more female, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Fatherhood profile in Switzerland.
61.7% are female, 38.3% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 43.5 |
| Estimated audience size | 907,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 19% | |
| 30-39 | 26% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Fatherhood audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
The strongest cross-interests of the Fatherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weddings | Kids & Family | 2.45× | ||
| 02 | Coop | Food & Beverages | 2.23× | ||
| 03 | Toys | Games | 2.23× | ||
| 04 | Drawing | Home & Garden | 2.13× | ||
| 05 | Hornbach | Shopping | 2.10× | ||
| 06 | Conforama | Home & Garden | 2.07× | ||
| 07 | Desserts | Food & Beverages | 2.00× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.92× | ||
| 09 | Swiss International Air Lines | Travel & Leisure | 1.87× | ||
| 10 | Psychology | Business & Career | 1.80× | ||
| 11 | Bars | Travel & Leisure | 1.78× | ||
| 12 | Dogs | Pets & Animals | 1.77× | ||
| 13 | Happiness | Health | 1.75× | ||
| 14 | Wikipedia | Internet & Social Media | 1.73× | ||
| 15 | Spas | Beauty & Wellness | 1.70× | ||
| 16 | Kitchen | Home & Garden | 1.70× | ||
| 17 | Concerts | Music & Radio | 1.64× | ||
| 18 | Nature | Home & Garden | 1.62× | ||
| 19 | Mobile phones | Technology & Electronics | 1.55× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.69× | |
| Extroversion | THRILL | 1.55× | |
| Pet Ownership | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.91× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Individualism | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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