A data profile of the people who buy, follow and care about Petbarn in Australia — modelled from more than twelve digital signal sources. Petbarn has an estimated audience of 2,728,282 people in Australia.
Petbarn has an estimated audience of 2,728,282 people in Australia. 70.3% are female, 29.7% are male, average age 43.7. Top brand affinities: Australia Post, Aldi, Pet food, Blanket, Pet store.
Top brand affinities include Australia Post, Aldi, Pet food, with strongest over-indexing on Australia Post (2.13× the country average).
Demographically, the Petbarn audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Individualism.
The typical Petbarn fan in Australia is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Australia Post.
The key figures that characterise the Petbarn profile in Australia.
70.3% are female, 29.7% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 43.7 |
| Estimated audience size | 2,728,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 33% |
of the worldwide Petbarn audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 87.1% |
| United States | 5.1% |
| China | 3.6% |
The strongest cross-interests of the Petbarn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liam Neeson | Movies & TV | 3.14× | ||
| 02 | Jason Bateman | Movies & TV | 2.71× | ||
| 03 | Savers | Shopping | 2.32× | ||
| 04 | Bruce Willis | Movies & TV | 2.32× | ||
| 05 | Australia Post | Business & Career | 2.13× | ||
| 06 | Hypermarket | Shopping | 2.12× | ||
| 07 | Blanket | Home & Garden | 2.03× | ||
| 08 | Aldi | Shopping | 2.00× | ||
| 09 | ABC | Movies & TV | 1.88× | ||
| 10 | Koala | Pets & Animals | 1.85× | ||
| 11 | Pet store | Pets & Animals | 1.84× | ||
| 12 | Bupa | Health | 1.84× | ||
| 13 | Nicole Kidman | Movies & TV | 1.80× | ||
| 14 | Pet food | Pets & Animals | 1.75× | ||
| 15 | Veterinary medicine | Business & Career | 1.71× | ||
| 16 | Apple TV | Movies & TV | 1.71× | ||
| 17 | Dachshund | Pets & Animals | 1.68× | ||
| 18 | Wikipedia | Internet & Social Media | 1.65× | ||
| 19 | Innovation | Business & Career | 1.64× | ||
| 20 | Animal rights | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.27× | |
| Individualism | JOY | 1.26× | |
| Community Orientation | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Risk Appetite | THRILL | 0.77× | |
| Career Orientation | POWER | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Petbarn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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