A data profile of the people who buy, follow and care about Childbirth in Australia — modelled from more than twelve digital signal sources. Childbirth has an estimated audience of 3,346,811 people in Australia.
Childbirth has an estimated audience of 3,346,811 people in Australia. 78.9% are female, 21.1% are male, average age 41.9. Top brand affinities: Aldi, Snapped, IKEA, Blanket, Target Corporation.
Top brand affinities include Aldi, Snapped, IKEA, with strongest over-indexing on Aldi (1.91× the country average).
Demographically, the Childbirth audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Tradition, Extroversion.
The typical Childbirth fan in Australia is more female, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Childbirth profile in Australia.
78.9% are female, 21.1% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 78.9% |
| Male | 21.1% |
| Average age | 41.9 |
| Estimated audience size | 3,346,811 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Childbirth audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.6% |
| Brazil | 5.2% |
| Italy | 4.8% |
The strongest cross-interests of the Childbirth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snapped | Movies & TV | 4.58× | ||
| 02 | Pergola | Home & Garden | 3.21× | ||
| 03 | Huggies | Kids & Family | 2.93× | ||
| 04 | Blanket | Home & Garden | 2.38× | ||
| 05 | Adoption | Kids & Family | 2.02× | ||
| 06 | Kindergarten | Kids & Family | 1.96× | ||
| 07 | Aldi | Shopping | 1.91× | ||
| 08 | Child care | Kids & Family | 1.80× | ||
| 09 | Discount stores | Shopping | 1.78× | ||
| 10 | Wikipedia | Internet & Social Media | 1.75× | ||
| 11 | Cupcake | Food & Beverages | 1.74× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.72× | ||
| 13 | Zoo | Kids & Family | 1.64× | ||
| 14 | Mother's Day | Kids & Family | 1.63× | ||
| 15 | Real property | Home & Garden | 1.60× | ||
| 16 | Tradition | Politics & Society | 1.59× | ||
| 17 | IKEA | Home & Garden | 1.56× | ||
| 18 | Knitting | Home & Garden | 1.55× | ||
| 19 | Target Corporation | Shopping | 1.51× | ||
| 20 | Nonprofit organization | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.59× | |
| Extroversion | THRILL | 1.39× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.82× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Pet Ownership | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Childbirth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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