A data profile of the people who buy, follow and care about Childbirth in Colombia — modelled from more than twelve digital signal sources. Childbirth has an estimated audience of 2,538,221 people in Colombia.
Childbirth has an estimated audience of 2,538,221 people in Colombia. 67.8% are female, 32.2% are male, average age 35.7. Top brand affinities: Manicure, Non-alcoholic beverage, Rail transport, Hair removal, Artificial nails.
Top brand affinities include Manicure, Non-alcoholic beverage, Rail transport, with strongest over-indexing on Manicure (1.56× the country average).
Demographically, the Childbirth audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Tradition.
The typical Childbirth fan in Colombia is more female, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Manicure.
The key figures that characterise the Childbirth profile in Colombia.
67.8% are female, 32.2% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 35.7 |
| Estimated audience size | 2,538,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Childbirth audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.6% |
| Brazil | 5.2% |
| Italy | 4.8% |
The strongest cross-interests of the Childbirth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 1.81× | ||
| 02 | Baking powder | Food & Beverages | 1.79× | ||
| 03 | Herbalism | Health | 1.66× | ||
| 04 | Mineral water | Food & Beverages | 1.65× | ||
| 05 | Barbie | Kids & Family | 1.60× | ||
| 06 | Artificial nails | Beauty & Wellness | 1.58× | ||
| 07 | Cappuccino | Food & Beverages | 1.57× | ||
| 08 | Manicure | Beauty & Wellness | 1.56× | ||
| 09 | Hello Kitty | Kids & Family | 1.56× | ||
| 10 | Rail transport | Travel & Leisure | 1.55× | ||
| 11 | Face powder | Beauty & Wellness | 1.55× | ||
| 12 | Bohemianism | Fashion & Accessoires | 1.55× | ||
| 13 | Nail salon | Beauty & Wellness | 1.53× | ||
| 14 | Hair removal | Beauty & Wellness | 1.52× | ||
| 15 | Traditional medicine | Health | 1.52× | ||
| 16 | Real Sociedad | Sports | 1.52× | ||
| 17 | Katy Perry | Music & Radio | 1.52× | ||
| 18 | Mickey Mouse | Movies & TV | 1.51× | ||
| 19 | Salma Hayek | Movies & TV | 1.50× | ||
| 20 | Jumpsuit | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.42× | |
| Tradition | CONSERVATISM | 1.37× | |
| Career Orientation | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Risk Appetite | THRILL | 0.86× | |
| Early Adopter Mentality | POWER | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Childbirth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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