A data profile of the people who buy, follow and care about Childbirth in Indonesia — modelled from more than twelve digital signal sources. Childbirth has an estimated audience of 2,905,304 people in Indonesia.
Childbirth has an estimated audience of 2,905,304 people in Indonesia. 70.4% are female, 29.6% are male, average age 32.8. Top brand affinities: Child care, Children's clothing, Pampers, Kitchenware, Bakery.
Top brand affinities include Child care, Children's clothing, Pampers, with strongest over-indexing on Child care (2.06× the country average).
Demographically, the Childbirth audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Tradition, Indulgence.
The typical Childbirth fan in Indonesia is more female, around 32.8 years old, with strong Tradition tendencies and a notable affinity for Child care.
The key figures that characterise the Childbirth profile in Indonesia.
70.4% are female, 29.6% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 32.8 |
| Estimated audience size | 2,905,304 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 36% | |
| 30-39 | 21% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Childbirth audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.6% |
| Brazil | 5.2% |
| Italy | 4.8% |
The strongest cross-interests of the Childbirth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pampers | Kids & Family | 3.34× | ||
| 02 | Day spa | Beauty & Wellness | 2.47× | ||
| 03 | CC cream | Beauty & Wellness | 2.41× | ||
| 04 | Kitchenware | Home & Garden | 2.13× | ||
| 05 | Child care | Kids & Family | 2.06× | ||
| 06 | Concealer | Beauty & Wellness | 1.82× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 1.72× | ||
| 08 | Lip gloss | Beauty & Wellness | 1.72× | ||
| 09 | Hair removal | Beauty & Wellness | 1.70× | ||
| 10 | Bedroom furniture | Home & Garden | 1.68× | ||
| 11 | Eye liner | Beauty & Wellness | 1.66× | ||
| 12 | Eye shadow | Beauty & Wellness | 1.64× | ||
| 13 | IKEA | Home & Garden | 1.62× | ||
| 14 | Organic farming | Food & Beverages | 1.62× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.59× | ||
| 16 | Department store | Shopping | 1.57× | ||
| 17 | Lottery | Games | 1.54× | ||
| 18 | Bakery | Food & Beverages | 1.53× | ||
| 19 | Hypermarket | Shopping | 1.52× | ||
| 20 | Innovation | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.63× | |
| Indulgence | JOY | 1.46× | |
| Quality Awareness | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Extroversion | THRILL | 0.83× | |
| Early Adopter Mentality | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Childbirth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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