A data profile of the people who buy, follow and care about Childbirth in South Africa — modelled from more than twelve digital signal sources. Childbirth has an estimated audience of 908,562 people in South Africa.
Childbirth has an estimated audience of 908,562 people in South Africa. 77.1% are female, 22.9% are male, average age 36.1. Top brand affinities: Children's clothing, Child care, Crocs, Microwave oven, Manicure.
Top brand affinities include Children's clothing, Child care, Crocs, with strongest over-indexing on Children's clothing (1.7× the country average).
Demographically, the Childbirth audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Childbirth fan in South Africa is more female, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Children's clothing.
The key figures that characterise the Childbirth profile in South Africa.
77.1% are female, 22.9% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 36.1 |
| Estimated audience size | 908,562 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Childbirth audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.6% |
| Brazil | 5.2% |
| Italy | 4.8% |
The strongest cross-interests of the Childbirth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pampers | Kids & Family | 2.10× | ||
| 02 | Diaper | Kids & Family | 2.05× | ||
| 03 | Huggies | Kids & Family | 2.05× | ||
| 04 | Meghan Markle | Fashion & Accessoires | 1.95× | ||
| 05 | Lip gloss | Beauty & Wellness | 1.79× | ||
| 06 | Department store | Shopping | 1.72× | ||
| 07 | Face powder | Beauty & Wellness | 1.72× | ||
| 08 | Zoo | Kids & Family | 1.72× | ||
| 09 | Children's clothing | Fashion & Accessoires | 1.70× | ||
| 10 | Day spa | Beauty & Wellness | 1.63× | ||
| 11 | Artificial nails | Beauty & Wellness | 1.62× | ||
| 12 | Nail salon | Beauty & Wellness | 1.61× | ||
| 13 | Permanent makeup | Beauty & Wellness | 1.61× | ||
| 14 | Child care | Kids & Family | 1.60× | ||
| 15 | Microwave oven | Home & Garden | 1.59× | ||
| 16 | Knitting | Home & Garden | 1.58× | ||
| 17 | Waxing | Beauty & Wellness | 1.57× | ||
| 18 | Crocs | Fashion & Accessoires | 1.56× | ||
| 19 | Eye liner | Beauty & Wellness | 1.52× | ||
| 20 | Manicure | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.61× | |
| Tradition | CONSERVATISM | 1.42× | |
| Community Orientation | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Risk Appetite | THRILL | 0.72× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Childbirth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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