A data profile of the people who buy, follow and care about Offspring in Australia — modelled from more than twelve digital signal sources. Offspring has an estimated audience of 3,036,540 people in Australia.
Offspring has an estimated audience of 3,036,540 people in Australia. 83.3% are female, 16.7% are male, average age 42.0. Top brand affinities: Aldi, Dailymotion, Snapped, Blanket, Discount stores.
Top brand affinities include Aldi, Dailymotion, Snapped, with strongest over-indexing on Aldi (1.95× the country average).
Demographically, the Offspring audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Tradition, Extroversion.
The typical Offspring fan in Australia is more female, around 42.0 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Offspring profile in Australia.
83.3% are female, 16.7% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 83.3% |
| Male | 16.7% |
| Average age | 42.0 |
| Estimated audience size | 3,036,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Offspring audience comes from Australia.
| Country | Share |
|---|---|
| United States | 35.3% |
| Brazil | 6.8% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Offspring audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dailymotion | Movies & TV | 4.39× | ||
| 02 | Snapped | Movies & TV | 4.39× | ||
| 03 | Rachel McAdams | Movies & TV | 4.39× | ||
| 04 | Kat Dennings | Movies & TV | 4.39× | ||
| 05 | Bored Panda | Internet & Social Media | 2.94× | ||
| 06 | Huggies | Kids & Family | 2.68× | ||
| 07 | Blanket | Home & Garden | 2.61× | ||
| 08 | Aldi | Shopping | 1.95× | ||
| 09 | Cupcake | Food & Beverages | 1.91× | ||
| 10 | Discount stores | Shopping | 1.77× | ||
| 11 | Real property | Home & Garden | 1.75× | ||
| 12 | Kindergarten | Kids & Family | 1.69× | ||
| 13 | Wikipedia | Internet & Social Media | 1.66× | ||
| 14 | Zoo | Kids & Family | 1.65× | ||
| 15 | Child care | Kids & Family | 1.64× | ||
| 16 | Knitting | Home & Garden | 1.58× | ||
| 17 | Tabloid (newspaper format) | Literature | 1.53× | ||
| 18 | Children's clothing | Fashion & Accessoires | 1.53× | ||
| 19 | TV talkshows | Movies & TV | 1.51× | ||
| 20 | Department store | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.49× | |
| Extroversion | THRILL | 1.44× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.77× | |
| Risk Appetite | THRILL | 0.82× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Offspring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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