A data profile of the people who buy, follow and care about School in Australia — modelled from more than twelve digital signal sources. School has an estimated audience of 7,150,033 people in Australia.
School has an estimated audience of 7,150,033 people in Australia. 62.9% are female, 37.1% are male, average age 42.3. Top brand affinities: Real property, Kindergarten, High school, Blanket, Bored Panda.
Top brand affinities include Real property, Kindergarten, High school, with strongest over-indexing on Real property (1.73× the country average).
Demographically, the School audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical School fan in Australia is more female, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the School profile in Australia.
62.9% are female, 37.1% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 42.3 |
| Estimated audience size | 7,150,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide School audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
The strongest cross-interests of the School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diplomacy | Politics & Society | 1.77× | ||
| 02 | Real property | Home & Garden | 1.73× | ||
| 03 | Kindergarten | Kids & Family | 1.72× | ||
| 04 | Blanket | Home & Garden | 1.61× | ||
| 05 | Fish market | Food & Beverages | 1.60× | ||
| 06 | Mayim Bialik | Movies & TV | 1.60× | ||
| 07 | Sharon Stone | Movies & TV | 1.58× | ||
| 08 | My Little Pony | Kids & Family | 1.58× | ||
| 09 | Katherine Heigl | Movies & TV | 1.56× | ||
| 10 | Shaun the Sheep | Movies & TV | 1.56× | ||
| 11 | Duvet | Home & Garden | 1.55× | ||
| 12 | Laura Dern | Movies & TV | 1.55× | ||
| 13 | Bored Panda | Internet & Social Media | 1.54× | ||
| 14 | High school | Business & Career | 1.53× | ||
| 15 | Megamind | Movies & TV | 1.53× | ||
| 16 | DVD player | Technology & Electronics | 1.53× | ||
| 17 | University of Oxford | Business & Career | 1.52× | ||
| 18 | Italo disco | Music & Radio | 1.52× | ||
| 19 | Silent Witness | Movies & TV | 1.52× | ||
| 20 | Coursera | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.25× | |
| Mindfulness | BALANCE | 1.20× | |
| Family Orientation | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Travelling | THRILL | 0.90× | |
| Luxury Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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