A data profile of the people who buy, follow and care about School in Indonesia — modelled from more than twelve digital signal sources. School has an estimated audience of 5,085,770 people in Indonesia.
School has an estimated audience of 5,085,770 people in Indonesia. 50.4% are female, 49.6% are male, average age 35.8. Top brand affinities: Telegram, Indonesian cuisine, Linux, Self-employment, Investment management.
Top brand affinities include Telegram, Indonesian cuisine, Linux, with strongest over-indexing on Telegram (1.76× the country average).
Demographically, the School audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical School fan in Indonesia is balanced, around 35.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.
The key figures that characterise the School profile in Indonesia.
50.4% are female, 49.6% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 35.8 |
| Estimated audience size | 5,085,770 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 29% | |
| 30-39 | 25% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide School audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
The strongest cross-interests of the School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | School uniform | Kids & Family | 3.53× | ||
| 02 | Almond milk | Food & Beverages | 2.62× | ||
| 03 | Michael Jackson | Music & Radio | 2.06× | ||
| 04 | Self-employment | Business & Career | 1.83× | ||
| 05 | Primary school | Kids & Family | 1.83× | ||
| 06 | Female entrepreneur | Business & Career | 1.77× | ||
| 07 | Telegram | Internet & Social Media | 1.76× | ||
| 08 | Indonesian cuisine | Food & Beverages | 1.73× | ||
| 09 | Distance education | Business & Career | 1.72× | ||
| 10 | Subscription business model | Shopping | 1.69× | ||
| 11 | Investment management | Business & Career | 1.67× | ||
| 12 | Electronic funds transfer | Business & Career | 1.67× | ||
| 13 | Linux | Technology & Electronics | 1.60× | ||
| 14 | Casual game | Games | 1.59× | ||
| 15 | Telecommuting | Business & Career | 1.59× | ||
| 16 | Cyber Monday | Shopping | 1.58× | ||
| 17 | Self-awareness | Health | 1.57× | ||
| 18 | Influencer marketing | Internet & Social Media | 1.54× | ||
| 19 | Stock exchange | Business & Career | 1.53× | ||
| 20 | Day trading | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.22× | |
| Career Orientation | POWER | 1.20× | |
| Quality Awareness | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| Extroversion | THRILL | 0.86× | |
| Indulgence | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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