A data profile of the people who buy, follow and care about School in Ireland — modelled from more than twelve digital signal sources. School has an estimated audience of 1,319,097 people in Ireland.
School has an estimated audience of 1,319,097 people in Ireland. 63.4% are female, 36.6% are male, average age 41.7. Top brand affinities: Psychology, University, Anthropology, Crossword, Apprenticeship.
Top brand affinities include Psychology, University, Anthropology, with strongest over-indexing on Psychology (1.55× the country average).
Demographically, the School audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical School fan in Ireland is more female, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the School profile in Ireland.
63.4% are female, 36.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 41.7 |
| Estimated audience size | 1,319,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide School audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
The strongest cross-interests of the School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coursera | Business & Career | 1.72× | ||
| 02 | Library | Literature | 1.69× | ||
| 03 | University | Business & Career | 1.68× | ||
| 04 | Crossword | Games | 1.68× | ||
| 05 | Anthropology | Business & Career | 1.59× | ||
| 06 | Apprenticeship | Business & Career | 1.59× | ||
| 07 | Self-esteem | Health | 1.59× | ||
| 08 | Water park | Travel & Leisure | 1.59× | ||
| 09 | Psychology | Business & Career | 1.55× | ||
| 10 | Glamping | Travel & Leisure | 1.54× | ||
| 11 | Dream | Health | 1.54× | ||
| 12 | Birthday cake | Food & Beverages | 1.54× | ||
| 13 | Wedding dress | Fashion & Accessoires | 1.52× | ||
| 14 | Hot tub | Home & Garden | 1.52× | ||
| 15 | New Zealand | Travel & Leisure | 1.52× | ||
| 16 | Singapore | Travel & Leisure | 1.52× | ||
| 17 | Collagen | Beauty & Wellness | 1.51× | ||
| 18 | Movie theater | Movies & TV | 1.50× | ||
| 19 | Playground | Kids & Family | 1.50× | ||
| 20 | Steve Jobs | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.29× | |
| Community Orientation | OPEN | 1.29× | |
| Family Orientation | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.93× | |
| Social Media Usage | JOY | 0.94× | |
| Travelling | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.