A data profile of the people who buy, follow and care about School in Belgium — modelled from more than twelve digital signal sources. School has an estimated audience of 2,101,707 people in Belgium.
The average School fan in Belgium is 42.4 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Top brand affinities include Psychology, Desserts, Toys, with strongest over-indexing on Psychology (1.66× the country average).
Demographically, the School audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical School fan in Belgium is more female, around 42.4 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the School profile in Belgium.
62.0% are female, 38.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 42.4 |
| Estimated audience size | 2,101,707 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide School audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Where the School audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~400K | 1.82× | |
| 02 | Antwerp | ~400K | 1.82× | |
| 03 | West Flanders | ~300K | 1.76× | |
| 04 | Flemish Brabant | ~300K | 1.61× | |
| 05 | Limburg | ~200K | 1.56× | |
| 06 | Brussels | ~100K | 0.97× | |
| 07 | Luxembourg | ~30K | 0.57× | |
| 08 | Walloon Brabant | ~30K | 0.55× | |
| 09 | Province of Namur | ~50K | 0.49× | |
| 10 | Liege | ~70K | 0.41× | |
| 11 | Hainaut | ~80K | 0.36× |
The strongest cross-interests of the School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Meteorology | Home & Garden | 1.89× | ||
| 02 | Democracy | Politics & Society | 1.81× | ||
| 03 | Boulanger | Shopping | 1.72× | ||
| 04 | Volunteering | Politics & Society | 1.69× | ||
| 05 | Psychology | Business & Career | 1.66× | ||
| 06 | Kindergarten | Kids & Family | 1.65× | ||
| 07 | Desserts | Food & Beverages | 1.64× | ||
| 08 | Drawing | Home & Garden | 1.64× | ||
| 09 | Fnac | Shopping | 1.63× | ||
| 10 | Pizza | Food & Beverages | 1.60× | ||
| 11 | Innovation | Business & Career | 1.59× | ||
| 12 | Lodging | Travel & Leisure | 1.59× | ||
| 13 | University | Business & Career | 1.58× | ||
| 14 | Weddings | Kids & Family | 1.57× | ||
| 15 | Pâtisserie | Food & Beverages | 1.57× | ||
| 16 | Hairstyle | Beauty & Wellness | 1.55× | ||
| 17 | Toys | Games | 1.52× | ||
| 18 | Kinepolis | Movies & TV | 1.51× | ||
| 19 | Bracelet | Fashion & Accessoires | 1.51× | ||
| 20 | Deal of the day | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.39× | |
| Patriotism | CONSERVATISM | 1.36× | |
| Family Orientation | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.94× | |
| DIY Mentality | THRILL | 0.95× | |
| Luxury Orientation | PREMIUM | 0.95× |
School has an estimated audience of 2,101,707 people in Belgium, concentrated in East Flanders and Antwerp.
62.0% of School fans are female, 38.0% are male, with an average age of 42.4 years.
School fans show strongest brand affinity for Psychology (1.66×), Desserts (1.64×), and Toys (1.52×) over the country average.
School fans in Belgium are most concentrated in East Flanders (reach ~400K), Antwerp (reach ~400K), and West Flanders (reach ~300K). These three regions account for the largest share of the active audience.
Beyond School itself, the audience over-indexes on Desserts (1.64×), Toys (1.52×), Fnac (1.63×), and Hairstyle (1.55×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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