A data profile of the people who buy, follow and care about School in Sweden — modelled from more than twelve digital signal sources. School has an estimated audience of 1,942,283 people in Sweden.
School has an estimated audience of 1,942,283 people in Sweden. 62.0% are female, 38.0% are male, average age 44.6. Top brand affinities: Swedbank, Google, Dogs, Happiness, Hair products.
Top brand affinities include Swedbank, Google, Dogs, with strongest over-indexing on Swedbank (2.16× the country average).
Demographically, the School audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical School fan in Sweden is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Swedbank.
The key figures that characterise the School profile in Sweden.
62.0% are female, 38.0% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 44.6 |
| Estimated audience size | 1,942,283 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide School audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
The strongest cross-interests of the School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.86× | ||
| 02 | University | Business & Career | 2.56× | ||
| 03 | First-person shooter games | Games | 2.44× | ||
| 04 | Charity and causes | Business & Career | 2.43× | ||
| 05 | Fiction books | Literature | 2.42× | ||
| 06 | Financial services | Business & Career | 2.26× | ||
| 07 | Gambling | Games | 2.24× | ||
| 08 | Musical theatre | Movies & TV | 2.21× | ||
| 09 | Swedbank | Business & Career | 2.16× | ||
| 10 | Happiness | Health | 2.11× | ||
| 11 | Tattoos | Fashion & Accessoires | 2.06× | ||
| 12 | Hair products | Beauty & Wellness | 2.02× | ||
| 13 | Dogs | Pets & Animals | 1.99× | ||
| 14 | Celebrity | Movies & TV | 1.93× | ||
| 15 | Meat | Food & Beverages | 1.92× | ||
| 16 | Higher education | Business & Career | 1.88× | ||
| 17 | Internet & Social Media | 1.77× | |||
| 18 | Video games | Games | 1.77× | ||
| 19 | Current events | Arts & Culture | 1.62× | ||
| 20 | Spas | Beauty & Wellness | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.87× | |
| Extroversion | THRILL | 1.48× | |
| Career Orientation | POWER | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Quality Awareness | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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