A data profile of the people who buy, follow and care about School in Colombia — modelled from more than twelve digital signal sources. School has an estimated audience of 5,886,729 people in Colombia.
School has an estimated audience of 5,886,729 people in Colombia. 55.7% are female, 44.3% are male, average age 35.3.
Demographically, the School audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The key figures that characterise the School profile in Colombia.
55.7% are female, 44.3% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 35.3 |
| Estimated audience size | 5,886,729 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide School audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.18× | |
| Career Orientation | POWER | 1.18× | |
| Mindfulness | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.87× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Price Sensitivity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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