A data profile of the people who buy, follow and care about Learning in Australia — modelled from more than twelve digital signal sources. Learning has an estimated audience of 7,990,306 people in Australia.
Learning has an estimated audience of 7,990,306 people in Australia. 61.9% are female, 38.1% are male, average age 43.2. Top brand affinities: Real property, Innovation, Kindergarten, Blanket, Bored Panda.
Top brand affinities include Real property, Innovation, Kindergarten, with strongest over-indexing on Real property (1.57× the country average).
Demographically, the Learning audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Mindfulness, Tradition.
The typical Learning fan in Australia is more female, around 43.2 years old, with strong Mindfulness tendencies and a notable affinity for Real property.
The key figures that characterise the Learning profile in Australia.
61.9% are female, 38.1% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 43.2 |
| Estimated audience size | 7,990,306 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Learning audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 4.6% |
| India | 4.6% |
The strongest cross-interests of the Learning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adecco | Business & Career | 2.10× | ||
| 02 | Coursera | Business & Career | 1.74× | ||
| 03 | Mayim Bialik | Movies & TV | 1.72× | ||
| 04 | Diplomacy | Politics & Society | 1.70× | ||
| 05 | Grammarly | Business & Career | 1.65× | ||
| 06 | Glassdoor | Business & Career | 1.59× | ||
| 07 | Charles Darwin | Business & Career | 1.59× | ||
| 08 | Duvet | Home & Garden | 1.58× | ||
| 09 | Real property | Home & Garden | 1.57× | ||
| 10 | Sharon Stone | Movies & TV | 1.57× | ||
| 11 | Kindergarten | Kids & Family | 1.55× | ||
| 12 | Blanket | Home & Garden | 1.54× | ||
| 13 | Bored Panda | Internet & Social Media | 1.52× | ||
| 14 | My Little Pony | Kids & Family | 1.52× | ||
| 15 | Homeopathy | Health | 1.52× | ||
| 16 | University of Oxford | Business & Career | 1.51× | ||
| 17 | Shaun the Sheep | Movies & TV | 1.51× | ||
| 18 | Jim Parsons | Movies & TV | 1.51× | ||
| 19 | Plato | Literature | 1.51× | ||
| 20 | Innovation | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.28× | |
| Tradition | CONSERVATISM | 1.18× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Pet Ownership | JOY | 0.86× | |
| Travelling | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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