Rascasse Audience Intelligence

Learning Audience in Switzerland

A data profile of the people who buy, follow and care about Learning in Switzerland — modelled from more than twelve digital signal sources. Learning has an estimated audience of 1,386,142 people in Switzerland.

#207among Topic in Switzerland
#43in Business & Career

The average Learning fan in Switzerland is 42.6 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.

Top brand affinities include Coop, Google, Psychology, with strongest over-indexing on Coop (1.78× the country average).

Demographically, the Learning audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Learning fan in Switzerland is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Coop.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Learning profile in Switzerland.

Audience size
1.4M
in Switzerland
Gender
60.4%♀
39.6% male
Age
42.6
average years
Country rank
#316
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Learning fans

60.4% are female, 39.6% are male, average age 42.6.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Learning audience in Switzerland
MetricValue
Female60.4%
Male39.6%
Average age42.6
Estimated audience size1,386,142
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Learning audience in Switzerland
Age bracketShare%
16-199%
20-2918%
30-3924%
40-4925%
50+24%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Learning audience comes from Switzerland.

Worldwide audience distribution share by country for Learning
CountryShare
United States22.0%
United Kingdom4.6%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Learning audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Learning fans by region: top regions in Switzerland
#RegionReachAffinity×
01Schwyz~40K2.21×
02Canton of St. Gallen~100K1.63×
03Canton of Bern~200K1.47×
04Luzern~90K1.46×
05Canton of Zürich~300K1.35×
06Aargau~100K1.30×
07Solothurn~50K1.27×
08Thurgau~40K1.18×
09Basel-Landschaft~40K1.18×
10Canton of Zug~20K1.08×
11Appenzell Innerrhoden~2K1.04×
12Canton of Obwalden~5K1.02×
13Basel-City~60K1.01×
14Uri~5K1.01×
15Neuchatel~30K0.98×
16Appenzell Ausserrhoden~6K0.94×
17Canton of Nidwalden~5K0.94×
18Canton of Glarus~5K0.94×
19Graubünden~30K0.91×
20Schaffhausen~10K0.91×
21Jura~8K0.85×
22Canton of Geneva~80K0.82×
23Valais~40K0.72×
24Ticino~40K0.70×
25Fribourg~30K0.70×
26Vaud~90K0.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Learning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Learning audience
#·InterestCategoryAffinity×
01HornbachShopping2.33×
02Charity and causesBusiness & Career2.26×
03PsychologyBusiness & Career2.19×
04EducationBusiness & Career2.00×
05WikipediaInternet & Social Media1.92×
06TattoosFashion & Accessoires1.92×
07ToysGames1.89×
08FestivalMusic & Radio1.86×
09DessertsFood & Beverages1.82×
10Swiss International Air LinesTravel & Leisure1.80×
11CoopFood & Beverages1.78×
12HappinessHealth1.78×
13ConforamaHome & Garden1.70×
14SpasBeauty & Wellness1.67×
15Mobile phonesTechnology & Electronics1.63×
16Social mediaBusiness & Career1.57×
17Current eventsArts & Culture1.57×
18GoogleInternet & Social Media1.53×
19PetsPets & Animals1.51×
20ConcertsMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Learning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Learning audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.92×
MindfulnessBALANCE1.61×
Career OrientationPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Learning audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
DIY MentalityTHRILL0.91×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Learning have in Switzerland?

Learning has an estimated audience of 1,386,142 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.

02

What is the gender split and age of Learning fans?

60.4% of Learning fans are female, 39.6% are male, with an average age of 42.6 years.

03

Which brands do Learning fans like most?

Learning fans show strongest brand affinity for Coop (1.78×), Google (1.53×), and Psychology (2.19×) over the country average.

04

Where do Learning fans live in Switzerland?

Learning fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~200K), and Aargau (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Learning fans also like?

Beyond Learning itself, the audience over-indexes on Google (1.53×), Psychology (2.19×), Hornbach (2.33×), and Swiss International Air Lines (1.8×) compared to the Switzerland average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Switzerland

See Learning audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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