A data profile of the people who buy, follow and care about Childhood in Colombia — modelled from more than twelve digital signal sources. Childhood has an estimated audience of 3,584,892 people in Colombia.
Childhood has an estimated audience of 3,584,892 people in Colombia. 61.1% are female, 38.9% are male, average age 34.8. Top brand affinities: Non-alcoholic beverage, Herbalism, Barbie, Baking powder, Crystal Palace F.C..
Top brand affinities include Non-alcoholic beverage, Herbalism, Barbie, with strongest over-indexing on Non-alcoholic beverage (1.68× the country average).
Demographically, the Childhood audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Childhood fan in Colombia is more female, around 34.8 years old, with strong Tradition tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Childhood profile in Colombia.
61.1% are female, 38.9% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 34.8 |
| Estimated audience size | 3,584,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Childhood audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
The strongest cross-interests of the Childhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roller coaster | Travel & Leisure | 1.89× | ||
| 02 | Maternity clothing | Fashion & Accessoires | 1.71× | ||
| 03 | Deportivo Alavés | Sports | 1.70× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.68× | ||
| 05 | Pittsburgh Pirates | Sports | 1.66× | ||
| 06 | Royal family | Politics & Society | 1.66× | ||
| 07 | Jessica Alba | Movies & TV | 1.65× | ||
| 08 | Detroit Tigers | Sports | 1.65× | ||
| 09 | Milwaukee Brewers | Sports | 1.64× | ||
| 10 | Baking powder | Food & Beverages | 1.63× | ||
| 11 | Atlanta Braves | Sports | 1.59× | ||
| 12 | Herbalism | Health | 1.58× | ||
| 13 | Crystal Palace F.C. | Sports | 1.57× | ||
| 14 | Kansas City Royals | Sports | 1.56× | ||
| 15 | Barbie | Kids & Family | 1.55× | ||
| 16 | Philadelphia Union | Sports | 1.55× | ||
| 17 | Real Sociedad | Sports | 1.54× | ||
| 18 | NHL | Sports | 1.52× | ||
| 19 | Lawn mower | Home & Garden | 1.52× | ||
| 20 | Cate Blanchett | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.33× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Family Orientation | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Quality Awareness | PREMIUM | 0.85× | |
| Risk Appetite | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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