A data profile of the people who buy, follow and care about Childhood in Belgium — modelled from more than twelve digital signal sources. Childhood has an estimated audience of 1,501,453 people in Belgium.
The average Childhood fan in Belgium is 39.5 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Hainaut.
Top brand affinities include Albert Heijn, Child development, Zara, with strongest over-indexing on Albert Heijn (1.71× the country average).
Demographically, the Childhood audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Childhood fan in Belgium is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Albert Heijn.
The key figures that characterise the Childhood profile in Belgium.
72.5% are female, 27.5% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 39.5 |
| Estimated audience size | 1,501,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Childhood audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
Where the Childhood audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~100K | 1.16× | |
| 02 | Flemish Brabant | ~100K | 1.08× | |
| 03 | Antwerp | ~200K | 1.07× | |
| 04 | East Flanders | ~200K | 1.03× | |
| 05 | Luxembourg | ~40K | 1.01× | |
| 06 | Province of Namur | ~70K | 0.99× | |
| 07 | Walloon Brabant | ~40K | 0.99× | |
| 08 | Limburg | ~70K | 0.98× | |
| 09 | Liege | ~100K | 0.96× | |
| 10 | Hainaut | ~100K | 0.95× | |
| 11 | West Flanders | ~100K | 0.94× |
The strongest cross-interests of the Childhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 2.80× | ||
| 02 | Dreambaby | Kids & Family | 2.42× | ||
| 03 | Watercolor painting | Arts & Culture | 2.41× | ||
| 04 | Long hair | Beauty & Wellness | 2.39× | ||
| 05 | Decoration | Home & Garden | 1.94× | ||
| 06 | Child care | Kids & Family | 1.93× | ||
| 07 | Uniqlo | Shopping | 1.87× | ||
| 08 | Travel photography | Technology & Electronics | 1.84× | ||
| 09 | Ibiza | Travel & Leisure | 1.82× | ||
| 10 | Modern art | Arts & Culture | 1.80× | ||
| 11 | Zara | Shopping | 1.79× | ||
| 12 | Retro style | Fashion & Accessoires | 1.79× | ||
| 13 | Sewing | Home & Garden | 1.72× | ||
| 14 | Albert Heijn | Shopping | 1.71× | ||
| 15 | HEMA | Shopping | 1.70× | ||
| 16 | Decorative arts | Arts & Culture | 1.59× | ||
| 17 | Modern architecture | Arts & Culture | 1.59× | ||
| 18 | Confectionery | Food & Beverages | 1.51× | ||
| 19 | Candy | Food & Beverages | 1.51× | ||
| 20 | Flower | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.42× | |
| Spirituality | BALANCE | 1.29× | |
| Individualism | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Sports Activity | POWER | 0.94× | |
| Social Media Usage | JOY | 0.96× |
Childhood has an estimated audience of 1,501,453 people in Belgium, concentrated in Antwerp and East Flanders.
72.5% of Childhood fans are female, 27.5% are male, with an average age of 39.5 years.
Childhood fans show strongest brand affinity for Albert Heijn (1.71×), Child development (2.8×), and Zara (1.79×) over the country average.
Childhood fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and Hainaut (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Childhood itself, the audience over-indexes on Child development (2.8×), Zara (1.79×), Flower (1.5×), and HEMA (1.7×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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