Rascasse Audience Intelligence

Mango Target Market in United States

A data profile of the people who buy, follow and care about Mango in United States — modelled from more than twelve digital signal sources. Mango has an estimated audience of 4,473,046 people in United States.

#14among Fashion in United States#753among Brand in United States#170in Shopping

The average Mango fan in United States is 37.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include H&M, Uniqlo, J.Crew Factory, with strongest over-indexing on H&M (3.28× the country average).

Demographically, the Mango audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mango fan in United States is more female, around 37.1 years old, with strong Price Sensitivity tendencies and a notable affinity for H&M.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mango profile in United States.

Audience size
4.5M
in United States
Gender
75.2%♀
24.8% male
Age
37.1
average years
Country rank
#7327
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mango

75.2% are female, 24.8% are male, average age 37.1.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Mango audience in United States
MetricValue
Female75.2%
Male24.8%
Average age37.1
Estimated audience size4,473,046
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Mango audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Mango audience comes from United States.

Worldwide audience distribution share by country for Mango
CountryShare
France6.9%
Spain6.6%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mango audience in United States is strongest.

Fig. 05

Top regions by affinity

Mango customers by region in United States
#RegionReachAffinity×
01New York~800K3.03×
02Washington, District of Columbia~30K2.54×
03New Jersey~200K2.01×
04Massachusetts~100K1.66×
05Florida~500K1.55×
06California~700K1.50×
07Delaware~20K1.48×
08Connecticut~60K1.40×
09Maryland~100K1.34×
10Hawaii~30K1.32×
11Illinois~200K1.28×
12Virginia~100K1.28×
13Texas~500K1.19×
14Georgia~200K1.16×
15Washington~100K1.13×
16Rhode Island~10K1.03×
17Vermont~8K1.02×
18Pennsylvania~200K1.01×
19Louisiana~50K0.96×
20Michigan~100K0.95×
21Alabama~60K0.91×
22Oregon~50K0.90×
23North Carolina~100K0.89×
24Minnesota~60K0.86×
25Oklahoma~40K0.85×
26North Dakota~8K0.85×
27Nevada~40K0.84×
28Arizona~80K0.83×
29South Carolina~60K0.83×
30Utah~30K0.79×
31Tennessee~70K0.78×
32Ohio~100K0.76×
33New Hampshire~10K0.74×
34Indiana~60K0.73×
35Colorado~50K0.73×
36Kentucky~40K0.73×
37Wisconsin~50K0.72×
38Missouri~50K0.71×
39Arkansas~30K0.70×
40Maine~10K0.69×
41Kansas~20K0.68×
42Nebraska~20K0.68×
43New Mexico~10K0.66×
44Alaska~6K0.65×
45Mississippi~20K0.63×
46Iowa~20K0.61×
47Idaho~10K0.58×
48South Dakota~6K0.57×
49Montana~6K0.52×
50West Virginia~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Mango, United States
0.51×1.00×3.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mango audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mango audience
#·InterestCategoryAffinity×
01Will PoulterMovies & TV7.35×
02J.Crew FactoryShopping5.40×
03UniqloShopping4.08×
04H&MShopping3.28×
05EarringFashion & Accessoires2.60×
06WhatsAppInternet & Social Media2.44×
07Nordstrom rackFashion & Accessoires2.26×
08LingerieFashion & Accessoires2.11×
09BraceletFashion & Accessoires2.03×
10SephoraShopping1.98×
11Black Friday (shopping)Shopping1.97×
12J. C. PenneyShopping1.97×
13MarshallsFashion & Accessoires1.91×
14SunglassesFashion & Accessoires1.82×
15Men's clothingFashion & Accessoires1.69×
16HandbagsFashion & Accessoires1.68×
17IKEAHome & Garden1.62×
18Fashion designBusiness & Career1.58×
19FragrancesBeauty & Wellness1.57×
20CouponsShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mango audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mango audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.43×
CreativityOPEN1.39×
Luxury OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mango audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
Pet OwnershipJOY0.98×
Risk AppetiteTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mango's target market in United States?

Mango's target market in United States covers an estimated 4,473,046 people, concentrated in New York and California.

02

What is the gender split and age of Mango customers?

75.2% of the Mango audience are female, 24.8% are male, with an average age of 37.1 years.

03

Which brands do Mango fans like most?

Mango fans show strongest brand affinity for H&M (3.28×), Uniqlo (4.08×), and J.Crew Factory (5.4×) over the country average.

04

Where do Mango fans live in United States?

Mango fans in United States are most concentrated in New York (reach ~800K), California (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Mango fans also like?

Beyond Mango itself, the audience over-indexes on Uniqlo (4.08×), J.Crew Factory (5.4×), Nordstrom rack (2.26×), and Sephora (1.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in United States

See Mango audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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