Mango Audience in United States

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Mango has an estimated audience of 4,457,596 people in United States. 75.2% are female, 24.8% are male, average age 37.1. Top regions: California, New York, Florida. Top brand affinities: Elsword, Highland games, Home equity, Bank account, Home construction.

The average Mango fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Elsword, Highland games, Home equity, with strongest over-indexing on Elsword (55.5× the country average). Demographically, the Mango audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Fashion

Demographics of Mango fans

Demographic split for Mango audience in United States
MetricValue
Female75.2%
Male24.8%
Average age37.1
Estimated audience size4,457,596

Audience persona

The typical Mango fan in United States is more female, around 37.1 years old, with strong Sustainability tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Mango in United States
RegionReachAffinity
California806,5891.65×
New York783,3543.14×
Florida481,0411.59×
Texas474,5841.24×
New Jersey242,1112.14×
Illinois183,8031.24×
Georgia171,5701.25×
Pennsylvania157,4321.05×
Massachusetts156,9911.79×
Virginia149,5741.38×
North Carolina124,8470.93×
Maryland110,6421.44×
Michigan108,1600.93×
Ohio106,7150.78×
Washington100,2171.12×
Arizona79,9340.88×
Tennessee73,0570.82×
Connecticut64,0521.43×
Alabama60,4420.97×
Indiana57,6750.71×
South Carolina55,6220.83×
Colorado54,6860.78×
Minnesota53,5280.84×
Missouri51,1360.71×
Louisiana51,1350.89×
Wisconsin47,1410.7×
Oregon43,9470.86×
Oklahoma41,1540.83×
Kentucky38,0730.68×
Nevada34,6340.8×
Washington, District of Columbia34,4412.57×
Utah31,3580.79×
Arkansas25,1860.69×
Hawaii22,9731.2×
Kansas22,4680.64×
Mississippi22,0100.6×
Iowa21,6970.59×
Rhode Island15,1231.07×
Delaware14,3491.17×
Nebraska13,9850.63×
New Mexico12,9710.58×
New Hampshire12,7300.72×
Idaho12,6430.57×
Maine10,8860.68×
West Virginia9,3200.45×
North Dakota7,4980.82×
Vermont6,5270.83×
Montana5,9950.48×
Alaska5,6400.59×
South Dakota5,1660.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mango audience
BrandAffinityCategory
Elsword55.5×Games
Highland games18.92×Sports
Home equity3.29×Home & Garden
Bank account4.07×Business & Career
Home construction1.79×Home & Garden
The Iron Maidens50.36×Music & Radio
Governor of Michigan8.76×Politics & Society
Natural rubber2.35×Cars & Mobility
Goop6.05×Internet & Social Media
Fairy godmother8.22×Literature
Mothercare3.27×Kids & Family
Hardik Pandya14.93×Sports
Cherish (group)9.14×Music & Radio
Staycation2.63×Home & Garden
Cachorro4.24×Pets & Animals
headspace7.02×Health
Gilt.com6.05×Shopping
Google Home4.6×Technology & Electronics
Grinch2.84×Movies & TV
Harlow8.22×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mango audience
TraitClusterScore
SustainabilityBALANCE3.08
Design AffinityPREMIUM2.36
Luxury OrientationPREMIUM1.75
LGBTQ+ IdentityOPEN1.46
Pet OwnershipJOY1.45
CreativityOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Mango
CountryShare
Spain7.7%
Italy7.3%
United States7.1%

See Mango audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does Mango have in United States?

Mango has an estimated audience of 4,457,596 people in United States, concentrated in California and New York.

What is the gender split and age of Mango fans?

75.2% of Mango fans are female, 24.8% are male, with an average age of 37.1 years.

Which brands do Mango fans like most?

Mango fans show strongest brand affinity for Elsword (55.5×), Highland games (18.92×), and Home equity (3.29×) over the country average.

Where do Mango fans live in United States?

Mango fans in United States are most concentrated in California (reach 806,589), New York (reach 783,354), and Florida (reach 481,041). These three regions account for the largest share of the active audience.

What other brands do Mango fans also like?

Beyond Mango itself, the audience over-indexes on Highland games (18.92×), Home equity (3.29×), Bank account (4.07×), and Home construction (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.